The era that we are living in, hands down the best time to start investing in digital marketing as it has got all the necessary things that a business could ever ask for. Other than that, building up a business from dust would be quite an impossible task to pull off if you choose to do it without taking a help from a digital marketing company.

Let’s look upon a situation where you launched a startup. There are chances that you might focus on getting a suitable amount of customers. To achieve such a target, you may rely on traditional ways of promotion like printed ads and whatnot. While this method is reliable and is proven to bring business, but like someone said, “There’s always a room for improvement”, there is a better and easier way available.

In order to take over a huge marketplace, you need to go online. Nowadays it doesn’t matter if you own a big business or small, you need to understand how you can harness the power of online marketing.

Why Digital Marketing Is Overlooked by So Many Companies?

Digital marketing is often ignored by startups and big businesses. Most of the startups out there believe that to promote themselves on the internet would take huge investment and admissible amount of time. Many of them prefer to stick to their respective approaches towards marketing, assuming that their business will evolve with the time.

Another reason for them to miss out on digital marketing is a misconception. They think it's best just to wait for customers to show up as their business is small and requires a small number of customers.

If you are amongst them, you’d be surprised to know that this isn’t the way to go. In this unpredictable market, it is not guaranteed that your business will attract customers just by existing in the market. On top of that, it sounds kind of stupid, doesn’t it?

Why Digital Marketing Is Ideal for Business Growth?

If you are a business owner then you know what we are talking about. Choosing digital marketing agency for promotion is not enough. What matters the most is; how you mix various strategies and channels in your advancement. Now, you might want to stick, because later in the article we are about to enlist various marketing channels along with strategies.

There are literally so many reasons for you to choose digital marketing as a medium to promote your business. So, we decided to list them down, only a few them.

1. Lets you Expand your Customer Base (Geographical)

In this era, where technology is taking over every possible aspect of the business, sticking to traditional marketing would not be a good idea. Digital marketing, on the other hand, will help you reach out to your customers while breaking down every possible geographical hurdle.

2. Cost-Effective Approach

Having top-notch capabilities to its name, at first, you might think that digital marketing is a costly affair. But you’d be happy to know that it is completely opposite of that. It is a known fact that billboards and printing out ads cost a lot of money, while digital ads can easily reach out a maximum number of users and that too at a minimal cost.

3. Elevated Revenue

Digital marketing helps you generate maximum revenue as compared to the traditional way of marketing. It doesn’t matter if you own a small or big enterprise, if you choose digital marketing for promotions, then you are most likely to score big.

4. Perceptible Analytics

Among all the other advantages, this is the best one. It lets you see which channel gave you what amount of sales. In simple words, digital marketing lets you measure every single click and helps in understand the behavior of your target audience.

Recommended: 5 Ways Digital Marketing Helps Achieve Overall Business Goals

How Digital Marketing Works in the First Place?

Now that we are done explaining to you how digital marketing can help you grow your business, it is our responsibility to enlist some of the major points that you don’t want to miss out.

• Digital marketing works as per the business.
• If marketing is not working for you then there are two possibilities. Either it’s not meant for you, or you must be doing it wrong.
• Results are completely dependent upon how the marketing strategy was put together.

Now, keeping them aside and “in mind”, it's time for us to dive deep into the process of how digital marketing actually works.

1. Evaluate Digital Marketing Channels

If you haven’t got it yet then we are glad to tell you that digital marketing is a medium through which you can easily communicate with your customers/target audience. Here are some ways to do that:
- SEO
- Paid Search
- Display Ads
- Email Marketing
- Social Media
- YouTube for Video Marketing
- SMS and WhatsApp

Many businesses out there think that digital marketing is a single channel, which is just a misconception as it can use multiple channels and that too in a single marketing campaign. Other than conducting marketing online, you can use methods like exhibitions and events to carry out promotions in the best way possible.

2. Digital Marketing Strategies

The first thing that you need to do is to make sure not to get confused techniques and strategies to channels. Since channels let you communicate with the audience, marketing strategies, on the other hand, are ways to use digital marketing channels.

Following are the main digital marketing strategies that you need to look at:
• Content Marketing
• Search Engine Optimization
• Social Media Marketing
• Marketing Automation
• Email Marketing
• Digital Advertising
• Mobile Marketing
• Video Marketing
• Blogging
• Affiliate Marketing
• Remarketing or Retargeting
• Digital PR

Marketing starts with a digital marketing plan. It is the one that defines the objectives, what channels need to be used, what techniques have to be incorporated, and at last, how results will be measured.

Here we have listed some of the strategies that you can incorporate in digital marketing:
• Defining customer profiles
• Defining marketing objectives
• Alignment of business and marketing goals
• Identifying target markets
• Competition analysis and information
• Digital marketing channels to be used
• Budget and how to measure results
• Role of the team and team members
• Reviewing and optimizing campaign performance

3. The Digital Marketing Objectives

Determining the objectives is one of those things that you need to do before even starting digital marketing. Since we are here to guide you, we decided to enlist 5 of the main objectives that you should consider including in your digital marketing strategy:

• Increase sales
If you’d like to increase your sales, you need to ask yourselves these questions: how much budget will be required, how results will be measured, how sales will be increased, and what tactics and channels should be used.

• Generate Leads
Lead can be generated through SEO, Google ads, Facebook ads, and even via content marketing.

• Increase Organic Search Traffic
Using SEO to get free traffic from Google hands down the best way to create awareness about your brand, generating leads, and increasing sales of course.

Wrapping Up

In this world where everything around us has been digitized, don’t you think, this might be the best time to get over your traditional way of marketing? But digital marketing isn’t just limited to using it, what matters the most is you should be able to create a marketing strategy and implementing digital marketing to deliver the best results possible.

Anshul Sharma

Apart from being a CEO of an app development company, Mr. Anshul Sharma is one of those who always look for such opportunities where he can share the vast amount of knowledge that he posses.