There is no point in going into exactly why backlinks are important. We all know how much they influence SEO functionality, leads, searches, etc… However, what people do forget, or simply choose not to think about, is the importance of content. The best backlinks are organic backlinks, and in order to get them, you have to have good content. And not only good content, but attractive, clear content.
Many websites offer high-quality information in their articles, blogs, and general posts. What they don’t however do is present it in the right manner. So if you want to make content that is not only good, but that is attractive and that will generate extra links, well, you’ve come to the right place. Below you can find the five important ways you can create content that will get you just what you need.
Use Real Data and Survey Results
Having data means you have actual facts that stand behind your arguments. Real data and results are tools and ammunition you use to prove to people that what you say has merit. Not only that, but it will help you learn more about the topic you are placing on your website, and will definitely make you more accurate and precise. Now, you can get this data from reputable websites and sources, actually books written by experts, and general professionals in the field. However, we also suggest you get some original data as well.
One of the things you can do is to start up surveys. Simply survey your audience. Think of a poll, and send it to everybody who is on your mailing list. Then, see what you can glean from this information. You can do the same on any social media platform you have as well.
Recommended: 6 Marketing Data Tools that Go Beyond Google Analytics
Get Some Expert Quotes and Advice
Getting expert advice and information will do wonders for your content. Contact people who are professionals in the field, and don’t just use their data and research, but actually put a quote in your article. First of all, it will fill your content with good information. Second of all, placing a quote within the actual structure of an article will break it up a little, make it less monotonous.
If you're setting up an argument for certain topics, embedding a tweet made by an expert will serve as a nice visual intro and will give extra authority (and evidence) to what you are saying. People who are up to date with trends can always provide excellent info and can assist you in being up to date as well.
Present Your Information Visually
Humans are visual creatures. We acquire information most easily through the visual medium. For this reason, users will respond well to your content being presented through visual methods. So don’t just put paragraph upon paragraph of content and writing. Break it up a little, add a graph, a chart, an infographic. Relevant images and videos will get you many more backlinks, and many more users. Remember, a big part of getting backlinks is having quality content that users want to check out.
You also, of course, do want to have a beautiful website. For these reasons, you should hire proper agencies, like Orion web design, for example, that can help you with the aesthetic, design, and functionality of your website. If you want to stay ahead, you need to use every tool that is at your disposal.
Give Some Real Examples
A big part of successful content creation and presentation is giving out real, proper examples. One of the ways you can do this is by sharing case studies, success stories, and general research you have done yourself. Peer-reviewed evidence and the advice of experts always trumps anecdotal notes, but that doesn't mean you shouldn’t share some stories.
For example, if you had success with a high-level client, why not (with their permission of course) publish the entire process. Show what you did, emphasize what they were truly happy with, and go into detail on how you accomplished this. This is a very concrete and a real piece of evidence on the success of your company, and the usefulness of the services you have to offer.
Set out Guides and Tutorials
Step by step guides and tutorials can get you excellent results for your backlink needs. If you created an actionable, step-by-step, properly researched guide, people will swarm to check it out. Not only will this provide people with good content, but longer guides also generate more backlinks than shorter ones. Know that it’s much easier (and more feasible) to create a long article that is essentially a step-by-step guide, as compared to something less complex.
You can theorize as much as you want, but people want something they can use right now. So providing them with the right information, while at the same time showing how they can use said information, can do people a great deal of good, and will definitely attract backlinks.
Conclusion
If you want to attract backlinks and get organic SEO going, you need to work on your content. Implement the proper tricks and methods, work hard on presenting information in the proper manner. Remember, people will want to share your content with others if they think it's useful. So, it's up to you to make it as useful, easy to read, and informative as possible.
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Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.
