Monthly Content, Social and SEO Roundup (October 01 - 29 2018)

Monthly Content, Social and SEO Roundup (October 01 – 29 2018)

Happy Monday!

Following is this month's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.

Enjoy!

From Visual Contenting

Powerpoint Infographics Templates

Infographics are no doubt your powerful weapon when it comes to content marketing strategy.

Do you know that:

  • Business who market with infographics grow in traffic an average of 12% more than those who don’t.
  • An infographic can drive 250% more traffic than an ordinary blog post with pictures.
  • 94% more total views on average are attracted by content containing compelling images than content without images.

Things You Must Know While Expanding a Native App to a Web App

A lot of popular startups had started out as apps earlier and when they proved themselves and were successful, they expanded to the web. Instagram is one of the biggest examples we have. But a few years, considering the popularity of their mobile app, they also launched a web app that can offer the same functionality which is in order with their native equivalents.

Handy Keyboard Shortcuts for a More Efficient Working Day

When it comes to working on the web, how efficient are you? This may not have crossed your mind before, but you could be wasting days every year by going the “long way around”. When you visit certain websites, are you aware of the many keyboard shortcuts that they might have? Are you aware that you could save yourself minutes every day by using them?

10 SEO Tactics You Are Wasting Your Time On

Has SEO boosted the performance of your website so far? It is exciting to yield results from your continuous efforts of optimizing your website. However, in the process of optimization, various factors could invalidate your efforts, for example, updates in Google. At such time, you will notice a stagnation in your performance on SERP, or worse, a significant drop.

4 Content Marketing Strategies for Driving Traffic and Sales

Whether you’ve just launched a new startup, or you’re an owner of an established site, or are preparing to freelance when you get older, content marketing is the key to driving more traffic to your website.

Adding to that, publishing killer content is one of the easiest, most affordable, and effective ways to get people to take action once on your website.

Grow Your Business with These Digital Marketing Strategies

In order to grow your business, you need to have a plan, a detailed course of action and be ready to expand your reach and your infrastructure at the same time. Nevertheless, it’s quite hard to coordinate between a growth in your capacities and the growth in the desirability of your products/services. If the demand exceeds the capacities, you’ll be forced to refuse work, which is never a pleasant thought, while allowing your capacities to exceed the demand might be even worse. So, here are several strategies to scale your business instead of allowing it to grow faster than you can keep up.

This Is Where You Should Put Your Logo

Now that you have a beautiful logo design, it’s time to use it effectively and show it off to the whole world.

Before you start making a sticker version of it to give away to your friends and people you’ve just met, it’s essential that you put your logo here.

PxBee – A New Place to Find Real and Inspiring Stock Photos for Your Creative Project

If you need some fresh, real and inspiring stock photographs for your latest design project, PxBee, a new online stock photo marketplace, will be worth your time checking it out. Unlike some old stock photo websites that fill with boring “stocky” photos, PxBee gathers real and inspiring photos from talented photographers all over the world. What’s more, PxBee offers very affordable pricing plans that would be a great option for bloggers, small business owners, and startups who are running on a tight budget.

Don’t Underestimate the Power of Your CTA

A strong call to action (CTA) gives your site visitors clear instructions on what step to take next. It’s easy to put a CTA button in place and then forget about it, but high-converting sites consistently change things and tweak even small elements on the page.

It’s important to know that 90 percent of visitors who read your headlines also read your CTA copy. The CTA has the power to convert visitors into customers and drive people through your sales funnel. Here are some tips to help you boost your CTA effectiveness.

How Freelancers Should Approach Self-Promotion

Marketing is just as important for freelance workers as it is for small businesses. Earning your living as a freelancer differs from being a business owner only in scale, not in terms of how to be successful. Freelancers still need to abide by legal requirements, keep accounts and make tax returns, and publicize themselves to bring in work. If you’re a freelancer, what you’re selling is yourself rather than a brand – in effect, you are the brand. Therefore, it makes sense to master the art of marketing yourself to ensure your freelance career is successful.

How to Brand Your New WordPress Website Real Quick

Working on the appearance of your new WordPress site is going to take you a lot of time. You have to choose from thousands of themes, customize your chosen theme, create menus, add follow buttons, and more.

If you want your website to look good, you have to work on it. Evidently, there are lots of articles that can help you achieve beautifying your website.

As a matter of fact, to help you improve the appearance, I’m going to help you brand your new WordPress website real quick.

Managing Complex B2B Sales Processes

Building a detailed sales strategy is the backbone of your business’ success. A documented sales process keeps your sales team on track, let them understand their target customers and tailor their approach to their needs. Most importantly, it minimizes human error and boosts the overall performance of your sales team.

Here is how small businesses should manage B2B sales processes.

3 Steps to Define Your Marketing Budget

Organic marketing is a good way to start promoting your business, but it’s not enough to scale.

Firstly, with organic marketing you can’t target specific audiences. You post your content online in the hope that your ideal customer will find you.

Cloud Hosting Or VPS Hosting – Which One Is for You?

Nowadays, hosting providers offer a buffet of different hosting types. It can be overwhelming at times to understand each and every one of them. How each functions, their features, advantages, and which works perfectly for your website. In this article, we compare Cloud Hosting and VPS Hosting. Before we begin with the comparison, let’s first start with understanding each of these hosting types.

Top 5 Coming Soon Plugins for WordPress

Coming Soon pages are important. But when it comes to creating a coming soon page, most of us find it a complicated job. However, it is not as hard as it seems. In fact, there are lots of WordPress plugins which makes it a super easy job for us.

So in case if you are looking for some of top coming soon plugins for WordPress, then we are here to help you out. We have handpicked top 5 coming soon plugins for WordPress so you can easily create a coming soon page.

5 Proven Ways to Reduce Shopping Cart Abandonment

According to Statista, 75.6% of all your eCommerce visitors will abandon their shopping cart before finalizing a purchase.

That means, for every 100 people that intend to buy something from you, nearly 76 of them will leave before paying.

It’s frustrating to spend all your time and effort building an online shop you think will convert, only to find out that the majority of customers abandon your site before making a purchase.

It’s even more frustrating to see them get all the way to the final checkout stage and leave before finishing.

Unfortunately, that’s the nature of eCommerce – leaving in the middle of a transaction is just easier to do.

Errors That Are Killing Your Content Marketing Plan

You should not be scared if you realize that you are committing some of these mistakes. This has happened to many people. These methods are regarded as mistakes because several people had used them before but weren’t successful. The important thing is to learn from them and keep improving little by little.

These are some of the errors you should avoid when it comes to content marketing plan.

10 Awesome Content Marketing Resolutions for 2019

Less than three months remain for companies to wrap up 2018 initiatives and prepare for a new year. So, time for a gut check: how are your content marketing efforts coming along?

According to CMI’s 2018 “Benchmarks, Budgets and Trends” report, 89% of B2B and B2C organizations are invested in content marketing.

4 Ways to Cut Expenses from Your eCommerce Business

Everyone in the eCommerce industry is out to make money.

Sure, providing valuable content to loyal followers, building strong relationships with new prospects, and establishing a reliable reputation are all important.

But let’s be honest: Your goal is to generate profit.

Creating a positive cash flow with your online store has the potential to get harder every year.

Why Is Client Reporting an Important Piece of Your SEO Puzzle?

Has this ever happened to you?

It’s the end of the month and you’ve scheduled an in-person meeting with one of your major clients.

You’re more than satisfied with the results you’ve achieved so far and you cannot wait to present them to your client. There are also lots of fresh ideas that will definitely impress them.

However, your client shows up and tells you that they cannot do business with you anymore.

How to Build a Perfect Marketing Funnel Using Email

Conversion is every digital marketer’s goal. If you could only control the way prospects think and act, you could probably make the conversion process a lot easier. But, since no marketer has this control, you have to be smarter about it and find other sources of information to increase your ROI.

First of all, as a marketer, you have the power to diminish the friction in the conversion process. You have control over digital marketing channels, the content and the message we show them. In short, you can influence their decisions with personalized and relevant messages at the right channel.

Instagram for Companies: 9 Tips to Include in Your Marketing Strategy

I’m sure you are tired of hearing about Instagram, and you’ve asked yourself some time, should my company have a profile on this social network? Instagram accounts for companies usually have a lot of pull, yes, you have to know how to use them and take advantage of the great opportunities offered by the platform. If you want to know how to do that, you are in the right place.

Instagram is one of the most popular social networks. With more than 200 million users, it is already a trend, both in individual profiles and in Instagram profiles for companies.

Display vs. Video Ads – Which Is Best for Your Business?

In the fast changing world of PPC advertising, it can be difficult to determine which ad strategy will be best for your business. Here’s what you need to know about the advantages of video ads versus display ads, and which may be best for you. 

From Around the Web

Latest News

If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.

If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.

Following are some latest news:


You can read more news here.

Latest Jobs

For more interesting jobs, visit our job site.

If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

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