The digital age has made it easier for consumers to compare and purchase products without leaving the comfort of their homes. Some transact entirely online, while there are others who do their research first before completing their purchase in-store. Regardless, technology has significant influence on a buyer’s journey.
Businesses shouldn’t stop at extending their business online. If you want to increase your sales and conquer your target market, you have to familiarize yourself with your consumer’s buying behavior.
Get into your consumers’ headspace. Here are some quick facts to help you better understand the way consumers shop online, so you can maximize your digital marketing tactics.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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