Weekly Content, Social and SEO Roundup (July 09 – July 23 2018)

Happy Monday!

Following is this week's roundup about what happened at Visual Contenting and from around the web.

Enjoy!

From Visual Contenting

5 Strategies to Create Loyal eCommerce Customers This Year

Customer loyalty is awesome. When a customer is loyal to your business, you can’t really lose. Unless you do something that sacrifices the relationship, they have the potential to be a lifelong customer. And the more loyal a customer is, the more they will spend with you.

The difficulty lies in creating customer loyalty in the first place. 57% of marketers have admitted that they weren’t confident in their loyalty programs.

Privacy Policies and How They Have Changed Since GDPR

Despite recent privacy scandals, the majority of people still do not take the time to read every privacy policy they agree to. On May 25th, 2018 the European Union’s General Data Protection Regulation, or GDPR, went into effect warranting major updates to privacy policies. After updates from some of the most trafficked sites in the U.S., the average time to read the policy increased to more than 20 minutes. With the amount of time it takes to read the agreement it’s not a huge surprise that most people quickly scroll to the bottom to click the “I accept” checkbox and move on with their lives.

4 Worthwhile Online Tools to Nurture Face-to-Face Interactions with Your Customers

As someone who grew up without everyday access to the internet, I marvel at the way younger generations communicate. Today, text messaging (not being “left on read“) and social media engagement seem to give people a sense of self-worth. Especially with social media and technology as such a major part of my professional life, I often wonder if the lack of face-to-face interactions has a negative effect on the collective human psyche.

According to Fortune, one of the top two reasons first-year college students drop out of school is because of a sense of social isolation. While social media is often used as a tool to draw in leads and promote your brand, smart brands with a sizeable following may be interested in facilitating real-life interactions within their community. For you, here is a list of 4 apps and online tools that facilitate more face-to-face interactions amongst your audience.

30 Ways to Make Money from Blogging

Imagine becoming a full-time blogger, earn money by doing what you love. What can be more exciting than that?

If you’re a beginner or an expert in blogging field, this infographic will help in showing you how to monetize your blog with 30 ways to make money blogging.

Things to Do Before Starting Your Own Digital Agency

Many entrepreneurs consider starting their own digital agencies these days. The main reason is that the online world has developed and grown significantly over the past few years. Nowadays, many businesses are looking to build their presence online and make themselves known to their target audience. This creates a huge demand for services a digital agency can provide. It also means that various companies are willing to pay for a good service.

However, running a digital agency is never easy. A huge demand creates tight competition and you must find a way to win over clients and outrun your competitors on the market. Entrepreneurs who are skilled in the field of digital marketing oftentimes rush to capitalize on their knowledge and experience. But, running a business and having expertise in the certain field are two very different things. Therefore, here are a few things you must do before starting your own digital agency.

11 Evergreen Content Marketing Trends to Use Year-Round

Content marketing is still king when it comes to driving traffic to your site and getting the word out about your brand. While writing according to trends and to the season can be a good move at times, you also need to keep in mind that people access your content all year long. For this reason, it’s a good idea to have an arsenal of evergreen content marketing ideas you can use any time of year.

Content marketing gets three times the number of leads for every dollar compared to paid search. Consumers are tired of blatant advertising, so content marketing meets their need for information while offering a viable way for you to get the word out about your brand.

However, it isn’t as easy to make sure you write content that is current every season of the year. Here are 11 ways to keep your content marketing relevant all year.

701 Video Ideas that Will Stop Your YouTube Channel From Dying

Growing a YouTube channel is hard. The reason that most channels never get big is because the creators give up. In order to gain any momentum you need to post on a regular basis, and in order to post a lot of videos you need a lot of video ideas. Coming up with video ideas is especially difficult when you’re new and don’t have much of an audience to give you feedback.

Having a list of video ideas ready to go can be the difference between keeping your channel alive long enough to attract an audience and letting it wither away. This graphic from filmora.io has 70 ideas from 14 popular categories on YouTube, and there are hundreds more in the free 701 Video Ideas eBook.

Why You Should Stop Wasting Money on Digital Ads

Did you know that Procter & Gamble (P&G) has recently announced that they won’t be investing in digital advertising?

Wondering why?

Most of the time, digital ads don’t even reach the target audience. And most internet users don’t want to be bombarded with ads. It’s very annoying to experience an interruption in the otherwise smooth-running browsing process.

To get rid of irritating and annoying ads, many internet users use ad blockers. That’s why the use of ad blockers has also increased.

Also, digital advertisements from brands can really look spammy and much too salesy. There is also the issue of trust and credibility. Digital ads cannot easily win the trust of your target audience.

Still not convinced? This post will give you four of the most important reasons you should stop investing in digital ads.

How to Create Your Content Strategy

This infographic from Salesforce discusses about how to create your content strategy from getting to know your audience and where they are in your funnel to doing keyword research, determining your content types, to estimating how long it takes to produce your content.

What Your B2C Website Needs to Stand out from the Competitors

One constant in business-to-consumer operations is that you’ll have competitors, and if you don’t, you soon will. Sure, your current customers may stay with you because they know you provide quality customer service, but how do you attract new customers who can choose someone else? Your website is the key to standing out.

There are approximately 1.9 billion websites in the world, yet only around 200 million of them are active at any given time. While only a portion of those are B2C websites, you can see if you want to grab the user’s attention, your website had better be the best it can be.

Here are 11 things that can help you stand out from the competition and turn site visitors into customers.

3 Tech Tips for Any New Startup

Deciding to launch a startup is something that requires vision and a great deal of determination. If you’ve recently started one, then you can likely relate with these sentiments. It takes a combination of a good team, the right information, and resources to get a startup off of the ground. In addition to these things, if you want to see growth in your startup, it’s imperative that you learn to use technology. Whether you happen to be tech-friendly or not, there are several reasons that you should learn more about how to use technology and how it can benefit your business. Some include helping streamline your processes, enabling you to be more productive, and helping you stay up-to-date with new innovations. On that note, this article is going to give you three tech tips if you’ve newly launched a startup.

From Around the Web

4 ways automation can give you an edge in your #ecommerce campaignshttps://t.co/8Il0us0ABr Via- @wordtracker #EcommerceMarketing #DigitalMarketing pic.twitter.com/Ku6IrO9Xro

— Shane Barker (@shane_barker) July 20, 2018

Some helpful #Instagram tips... How to Get More Instagram Comments Without Being Sleazy (or Desperate) | Agorapulse https://t.co/nb7qQQqHEy #instagramtips pic.twitter.com/ljVm2U7mpE

— Darcy Schuller (@darcyschuller) July 23, 2018

Master Twitter like a Pro! Grab these 12 Power User Tips and Hacks - https://t.co/6Ayw1uChDC #twittertips pic.twitter.com/SalhZC0O3J

— Darcy Schuller (@darcyschuller) July 28, 2016

Struggling planning for a social media campaign? Here's a guide that will help https://t.co/ioRJm0zqUj

— razorsocial (@razorsocial) July 22, 2018

12 Customer Retention Strategies From Real Brands That Work

What's better than acquiring one new customer?

It sounds like a trick question, but the answer isn't "acquiring two customers." It's actually retaining an existing customer.

While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI -- and it costs 5-25X less.

But how do you create a customer retention strategy that keeps your current customers engaged and happy?

We've broken down nine customer retention strategies that the biggest brands are currently using to inspire loyalty. From leveraging convenience to prioritizing personalization, these are elements any customer success team or marketer can take and test today.

How to Make an Instagram Story Like a Pro

These days, social media is all about documentation.

Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.

The Instagram Story feature allows Instagram users to share photos and videos to their "Story" -- which is visible to followers of the user's Instagram account -- and to specific users the Story's sender follows. Like in Snapchat, Instagram Stories are ephemeral, meaning they vanish after 24 hours. Stories are published separately from the photos and videos found in the tiled gallery of one's Instagram profile.

You might know the basics of sharing Instagram Stories, but there are hidden tools within the app that can make the photos and videos you share more creative and more engaging.

How to Discover Irresistible Content Ideas Using Reddit

We’ve all been there.Staring at that dreaded blinking line on a blank page.Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post.And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much.It’s a simple strategy that I’ve used to source content ideas for blog posts, workshops, online courses and more.And all it takes is a site that many of us already visit every day: Reddit.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis.But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020.Needless to say, Instagram advertising is becoming a huge deal for Facebook and an even greater opportunity for business looking to diversify their advertising channels and reach new customers.In our latest episode of The Science of Social Media, we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros.

Let’s dive in!

How to Get over Perfectionism (and Execute on Your Ideas)

As marketers, we’re all too familiar with putting off executing on an idea.There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes.The underlying problem?We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at its finest – and ironically, the higher the stakes are, the harder it hits.

At Ahrefs, we’re definitely no stranger to this. But when your marketing and content strategies trend towards conducting multiple experiments, you pick up certain ways to trick your mind into letting go a little.

We do a ton of experiments. Some succeed and some fail. What’s important is that they get done.

We’ve learned lots along the way, through trial and even more error – and now, we’d love to share some key points of our journey with you.

Ready? Let’s go.

If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is for you.

Here you’ll find articles and resources to help beginner, intermediate, and advanced marketers use Facebook ads to promote a business, products, and services.

The Top 15 Ways to Come up with New Content Ideas

I write a ton of blog posts for my websites.

Writing has become a major part of my life throughout the years.

People recognize this and often ask me the same question: How do you come up with these new ideas?

Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing.

Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there.

That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about.

These strategies aren’t limited to blog posts.

They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to come up with ideas for your new video blog or whatever else you’re working on.

Here are the top 15 ways to source new content ideas.

Latest Jobs

Job Title	Company	Location
VP, Marketing @Disney	The Walt Disney Company	BURBANK, CALIFORNIA, UNITED STATES
Marketing Copywriter @startuphealth	StartUp Health	NEW YORK, NY
Video Editor @ArrowheadPride	Vox Media	REMOTE
Graphical/UI/UX Designer @tunnll_	Tunnll	REMOTE
Chief Marketing Officer @Keds	Keds	WALTHAM, MA, US
Sports Marketing Manager @redbull	Red Bull	PHILADELPHIA, PENNSYLVANIA, UNITED STATES

For more interesting jobs, visit our job site.

If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

Team Visual Contenting

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.

It’s what we do at Visual Contenting.

We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.

It’s time to TELL YOUR STORIES WITH PICTURES!!!

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