It's quite a feeling to finally have your startup going as a full-on business, yet that's far from a time for rest. You must then make sure it keeps going and improve upon it in steps. One thing you'll need, especially in this day and age, is a website with a decent services page that details what products and services you sell. This is where you have to practically walk a tightrope in terms of hitting the right balance.
For those who may not be that on-the-button with putting up content on a website, including whatever goes into a services page, then you may need some ideas on what you can and can't put in there. The services page is indeed important since it gives customers an idea on what they can get from you, so here are a few things you can keep in mind when coming up with a services page.
1. Write for the Audience
This seems like a vague tip that seems to pop up in just about any guide that's remotely related to writing, but that pretty much fits well here. The services page is put up for customers, so you should write it with them in mind. This also means that you have to "talk" to them and try to empathize with them through the services page in order to catch their attention.
2. Start with a Pitch
You're basically selling whatever you have in your services page, so you might as well get straight to the punch and pitch your wares right there. Go with an elevator pitch, meaning that it's brief and catches attention right on the first sentence. Give customers a bird's eye view of what you're all about and the value you're offering them.
3. Highlight Your Uniqueness
If you compare services pages from different business websites, you may find them to be fundamentally similar in terms of structure, so it's important to throw in something that highlights your uniqueness. It's usually done right on the pitch, but you can also add more to it through other parts of the services page. Your branding is your primary way of doing this, so you'd have an advantage if you happen to have a good brand.
4. Have a Structure
This one sounds so simple that it may be a waste to mention it, but the importance of having structure in your services page can never be understated. They're indeed technicalities, but they are technicalities that actually matter. You should have a heading, as well as list titles and other formatting that should help customers make sense of the page.
5. Features vs. Benefits
This is a debate that has been boiling in business for a long time now and still rages on to this day, while some others say that it's a non-argument that doesn't seem to make any sense at all. The thing is that it really depends on the nature of what you're offering through your services page.
If they're a specific type of product, then enumerating features may be better since customers would know why they're shopping for one anyway. If it's a service you offer, then maybe highlighting the benefits is more important as it further convinces the customer why they should choose you.
6. Describe Your Process
It's not enough to just show what you have to offer; you have to show how you're going to give it to them as well. It also says a lot about you and how it is to do business with you, which is another level of sales pitch that many entrepreneurs don't seem to hit most of the time. By describing your process in detail, you show more openness through your business that the customers should be able to appreciate.
7. Don't Forget Your Call-to-Action
While it should be obvious enough in the services page that you're selling whatever is on it, there may still be either a reason for you to hammer it home further or have customers do something while they're at it like following your social media pages or registering for your email newsletter. Whatever it is, make sure that they get some incentive for doing it like updates to your latest offers and discounts or even giveaways and contests.
8. Get Your SEO in Check
It's an important thing for a page of a business website to have as much visibility as possible, which is where search engine optimization comes in. If you're aware of online marketing, you should know what SEO is and how it's now a fundamental principle in growing your business through the Internet. By having the SEO of your services page all figured out, it should become more visible to more people.
Once you have a good idea of what your services page should look like, get right to it and put it up as soon as you can. There's nothing more discouraging to a customer than seeing a business' website that still has pages that are "still under construction." Why even have a website if there's barely anything in it?
[…] It's quite a feeling to finally have your startup going as a full-on business, yet that's far from a time for rest. […]