7 Popular Marketing Automation Myths that You Should Know Right Now [#mapodcast]

About this podcast series

The Marketing Automation 101 Podcast from Visual Contenting discusses about the inside out of marketing automation, visual communications and how they can help small to medium businesses succeed through proven methods, best practices and expert advice.

You can subscribe to this podcast series via iTunes, RSS, SoundCloud and Stitcher.

Here are the main ideas

Every prospect gets through a different journey to become a buyer of your services or products. They may know your company via an educational blog post get engaged with your message via a short social media update or already love your content upon receiving weekly newsletters.

The conversion path for each one of them is unique, some is short, some may span to multiple touch points. And you can’t take control of these manually; you need an automated system in place. Just imagine chasing down hundreds, if not thousands of them and you know what we mean.

That’s why we need marketing automation. However, there’re still many myths about marketing automation that can get you frustrated at first.

Today, we discuss about 7 popular marketing automation myths that you should know to get better idea about how marketing automation can actually help grow your business.

Myth #1

Marketing automation is for big companies

Fact

This is not true as majority of companies that are using marketing automation is small to medium businesses, and many marketing automation products are specifically designed to fit the SMB market.

Myth #2

Marketing automation is another way of spamming people

Fact

Marketing automation is not a different form of spam, because you only send relevant content to your prospects based on their interest and with their permission. It’s a way of building one on one relationship with your prospects where you educate and help them with your awesome content all while guiding them through the sales funnel.
Instead of pushing (and spamming) with mass advertising messages, you nurture your prospects with content, that resonates with them in a personal way. And you can only do this with marketing automation.

Myth #3

Marketing automation is only for robots

Fact

Many people believe that marketing automation is inhuman and impersonal and that we marketers are only talking to a wall, not real people.

This is one of our huge mistakes as we can sound more personal by sending personalized emails or messages to our prospects. By collecting more data about your customers, their interests and goals, you will make their experience with your brand more meaningful and worthwhile. They will love you for that.

Aim for one on one conversation with your prospects (or customers) to make strong connection with them and you will see its power.

Myth #4

Marketing automation is all about email marketing

Fact

Email marketing is one of the strongest channels for your marketing automation besides other channels such as social media, landing pages, lead generation, nurturing and management activities, so to speak.

Myth #5

Marketing automation is expensive

Fact

Not necessary as marketing automation platforms come with different pricing plans that fit your budgets and needs. Also there’re many vendors that target small businesses with affordable price which you can go for monthly or annually depending on how you want it to be. They also offer you free trial to test if it works with your business model or not.

Myth #6

Marketing automation is hard to implement

Fact

Though marketing automation platforms may discourage you at first, they’re made for people at all level of technical skills to use. That’s why you shouldn’t feel daunting as many platforms offer you pre-made templates to use with your campaigns or you can create them from scratch using HTML, it’s your choices.

Myth #7

Marketing automation means more new leads

Fact

Many businesses just set up their automation and let it do the work in the hope that it can generate them more new leads in no time. This is a big mistake as marketing automation needs constant testing and tweaking for it to work more effectively.

Remember that marketing automation is a supplement to your sales and marketing strategies. It allows you to strategically plan your conversion path ahead with clear goals and objectives. After all, automation is only a tool. It needs proper processes, systems, content and people to make it work successfully.

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Team Visual Contenting

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.

It’s what we do at Visual Contenting.

We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.

It’s time to TELL YOUR STORIES WITH PICTURES!!!

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