Pinterest is a great social media tool with a marketing base that is savvier than ever -- women! Most marketing campaigns have a general audience in mind and with social media, it’s important to fit your message within the demographic of each platform. Just as the how and why of any brand message is essential to plan, social media managers also need to consider who they are speaking to and how to communicate with their audience most effectively.
Knowing the demographics of any social media website is the key to the success of e-marketing. Pinterest has a huge female user base -- perhaps due to an easy-to-use setup that promotes organizing and multitasking.
Pinterest’s interface allows you to share photos in groupings -- users may like your content, comment, and even re-pin your posts to their own boards. The average user likely has a slew of interests and, with a few clicks, can explore content according to tags. The large number of ladies on Pinterest -- over two-thirds of the active user base, measured around 70 million -- means that there’s a huge demographic for you to tap into, all in one place. That being said, Pinterest is useful for crafting your marketing message with plenty of personality, approachability, and pizazz. Keep it simple, but be direct with what you’re sharing while keeping your audience in mind.
With Pinterest, any quality page will be human and conversational; It’s a great way to inform and educate consumers, but should also create a good first impression. Most people head to the Internet first when they want information on a particular product, brand or industry. Additionally, many Pinterest users are viewing and pinning content during their downtime. The great thing about pins and pinboards is that re-pins will always take you back to the original post. Make sure to take full advantage of tags so that you are easily searchable. Include your company’s website and any other relevant information on to your Pinterest page and be sure that your company’s homepage is fully integrated with the site so that users can go back to original content and pin it from there.
Share content on Pinterest with your audience and industry in mind before packaging it based on your brand. Social media is a wonderful place to participate in the dialogue surrounding your industry and it’s also a great way to fine-tune or even revamp your company’s image. Choose content that is visually appealing as well as informative of your brand. Don’t be afraid to think outside the box! Sharing products or services, new and old, can give Pinterest users a good feel for what your business is all about. Another great way to gain viewers is by staying up-to-date on industry trends and tapping into the conversation when appropriate. Definitely keep an eye on your competitors on social media -- it can provide you with a general idea of where to begin with your content. The popularity of competing content is a good gauge for where you ought to be with your brand -- and you can always improve upon another company’s marketing message after plugging your specific marketing strategy into their formula. Have some fun with it! Pinterest is about sharing ideas, how-to’s and general quality of life from all over the world, so be passionate about what you have to offer.
Take a look at this infographic from Emerchant Broker and start taking advantage of Pinterest’s unique design and begin to communicate with its active user base!
Megan Marie Ritter is an online business journalist and entrepreneur in Southern California. She loves writing about social media and enjoys sharing interesting infographics. In addition to media marketing, her writing also covers business communications, technology, globalization and the economy, and VoIP.
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