Today’s digital marketing is not only about building and creating engaging content that your customers love to read but it’s also about producing attractive images and videos that they will be likely to share among their community.
In fact, customers are now buried under a huge load of content, if yours is not that interesting and visually presented, they will simply walk away.
Additionally, social networks like Pinterest, Facebook, Instagram and Youtube are such great platforms for visual content to go viral. And this proves to be true in reality.
- Publishers who use infographics as their marketing weapon can increase their traffic by 12%. Photos are liked twice as much as text updates on Facebook. What’s more? Around 700 Youtube videos are uploaded and shared every minute. Publishers who use infographics as their marketing weapon can increase their traffic by 12% Share on X Photos are liked twice as much as text updates on Facebook Share on X Around 700 Youtube videos are uploaded and shared every minute Share on X
- 94% more total views on average are attracted by content containing compelling images than content without images. 94% more total views on average are attracted by content containing compelling images than content without images Share on X
- 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings Share on X
- 60% of consumers are more likely to consider or contact a business whose images appear in local search results. 60% of consumers are more likely to consider or contact a business whose images appear in local search results Share on X
- 37% increase in engagement is experienced when Facebook posts include photographs. This is consistent with research by Dan Zarrella of Hubspot. 37% increase in engagement is experienced when Facebook posts include photographs Share on X
- 14% increase in pageviews are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included). 14% increase in pageviews are seen when press releases contain a photograph Share on X
Stats from Heidicohen.
Time to get visual, marketers!
Visual Contenting has recently created an infographic to take a closer look at some interesting statistics in using visual content in social media marketing that you might be interested in.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
