Weekly Content, Social and SEO Roundup (January 29 – February 05 2018)

Happy Monday!

It’s a long time since our last weekly roundup and we miss you guys very much.

Honestly, we’ve been extremely busy these days to bring you the best experience on Visual Contenting. That said, we’ve made some tweaks to our site so that you can connect, make friends, interact and communicate with each other via our site.

Major changes to the site that you can make the most benefits are:

  • For agencies/freelancers: If you’re freelancers or agencies looking to promote your marketing services, you are free to offer your services to other fellow marketers and entrepreneurs directly from our site. You just need to create your account and submit to become our vendor.
  • For marketers: You can find your dream jobs (part-time, full-time or temporary positions) in marketing via our job board.
  • For entrepreneurs/agencies: find your team members by posting a job on our job board. If you’re looking for talents for a specific task/project in marketing, visit our marketing service page to find the right one.

We’re trying to bring more value to our marketers by transforming this site into an open community for people to discuss about all things marketing and business. So it would be great if you could give us your thoughts and/or opinion about how we can best serve you.

Hope you all have a great week ahead.

From Visual Contenting

Avoiding Mobile App Marketing Pitfalls

Calling the mobile app market over-saturated is an understatement. As of March 2017 there were 2.8 million Google Play apps and another 2.2 million in the Apple store. That makes marketing essential for any app that hopes to capture an ounce of attention. But simply committing to mobile app marketing is not the same as succeeding at mobile app marketing.

More than a few mobile apps have launched with a big and splashy marketing campaign only to fall flat out of the gate. Clearly lack of effort is not the problem but rather the precise calibration and calculation of marketing elements. Use these strategies to help you avoid the most common mobile app marketing pitfalls.

Things that You Should Know Before You Create Marketing Videos

Marketing videos are everywhere. Nowadays they managed to replace marketing images, since they are better when it comes to communicating more information fast. Using a video to promote your business can definitely be helpful.

However, it can be difficult to get started if you have never done this before. You will need some basic resources and knowledge, before you create a video. Here are some tips that should help you create a good video even if you do not have any experience.

How Does Digital Marketing Affect Today’s Businesses?

Digital marketing is a kind of technique which consists of several segments and areas like social media, email marketing, content writing, SEO, data analysis and many more. This marketing technique is used for identifying the strengths and interests for making the right decision to specialize in a particular area of the marketing field. It is good to have a basic knowledge of all the areas; incorporating digital marketing is the specialization in different fields.

Make a Custom Logo with DesignEvo

Logo speaks a lot about branding. An excellent logo will not only help establish brand recognition, but build customer trust and deliver brand values as well. So carefully tailor your logo to suit your business profile is a necessity.

However, not everyone has the ability to hire an expert logo designer and pay a substantial fee for the design service. For small businesses, startups and individual business owners with limited time, resources and budgets, the do-it-yourself route is perhaps the way to go. With this in mind, DesignEvo, a free online logo maker, is a perfect solution.

A Developer’s Guide to In-App Advertising

Now more than ever, monetization is crucial for the lifetime survivability of apps on the marketplace. Developers are hard pressed to ensure that their apps are earning as much as possible, and there are more ways to do so than ever before.

In-app advertising has become one of the fastest and most accepted ways for developers to earn revenue from their app without charging users an upfront fee. For the discerning mobile app developer, here are some key aspects to be aware of when selecting in-app advertising options for your app.

From Around the Web

10 Influencer Marketing Tips to Reach New Audiences

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts.

By the book, influencer marketing focuses on key individuals in their respective industries to distribute the content you’re creating. Many of these influencers have huge followings, so taking advantage of their sphere of influence has the potential to significantly increase your brand’s reach.

How Casper Became A $300 Million Mattress Ecommerce Powerhouse In Less Than 3 Years

Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…

And then by the second month, you’ve already hit your first-year revenue you target….

You then precede to sell out of every last piece of inventory in your warehouse….

You literally can’t keep up with demand…

You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…

Sounds like a stretch? A Dream?…

Well, this actually happened to Manhattan-based sleep startup Casper.

What is Outreach Marketing And How To Use It To Grow Your Business

Struggling to promote your content (or business)? Maybe you need to employ outreach marketing. From what is outreach marketing to what tools and strategies you should use, this guide will explain everything you need to know.

Marketing Mix Is Key To A Successful Marketing Plan

When it comes down to the absolute basics, marketing is all about one thing – getting the right offer in front of the right person at exactly the right moment.

You’d have a hard time finding a marketer who doesn’t agree with that statement.

Oddly enough, many of these same marketers don’t actually live by this creed. According to data collected by Hubspot, nearly 25% of marketers don’t know whether their efforts truly affect the outcome of a conversion.

Marketing on Reddit Case Study: How I Built A 2,000+ Email Subscriber List In 3 Days

A few years ago, I managed to get over 2,000 people onto a brand new email list for the site we just launched, from a single Reddit post.

Most of us know Reddit can be a harsh place, especially if you’re blatantly marketing or promoting your site.

What’s interesting is that in the post (shown below), I linked directly to a landing page that asked for an email before any information was given. But I didn’t get banned or flamed for marketing on Reddit, like you’d expect. In fact the comments were overwhelmingly positive, and of course, thousands of people happily gave opted in to our list.

Overcome Trust Issues In Order To Increase Conversions

While we’ve touched on trust issues in some sections above, there is an important way to foster trust that needs more detailed explanation: leveraging your existing customers.

By getting your existing customers to provide reviews of your products and your customer service, you give prospects insight into how the product works for their peers. Reviews are the easiest way to achieve social proof — but successfully soliciting them can be tricky.

How To Deal With The Pressures Of Scaling An Agency (Practical Advice From 23 Experts)

I must confess.

Initially, I wanted to create a monster piece that focused on “how to scale an agency”, but when I did a quick search on Google, I found some pretty impressive stuff out there already.

There’s so much content on SERPs that provides insight into how agency owners can “increase revenues” or “land new business”.

I wanted to do something different.

During my research, something that became apparent is that there isn’t much out there that focuses on how agency owners can use practical methods to cope with the pressures of growing their business.

The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More

This probably isn’t the first time you’ve read about A/B testing. Articles about A/B test results are shared far and wide. Heck, you might already A/B test your email subject lines or your social media posts.

Despite the fact that there’s been plenty said about A/B testing, a lot of marketers still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test.

The 9 Best Online Collaboration Tools For Remote Workers

If you read the InVision Blog, chances are you already know that designers and developers prefer to work from home. Thankfully, many companies are now comfortable allowing their employees to work remotely, as the research continually points to remote employees being more productive and engaged (not to mention the cost savings for the company).

Beyond hiring self-motivated and experienced employees who have strong communication skills and are comfortable working independently, it’s important to recruit tech-savvy team members who understand the importance of collaboration.

Latest Jobs

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Marketing Services

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If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.