Tell Your Stories with Pictures

Courtesy of: B2B Infographics

Running Down your Online Marketing Dream with Great Infographics-01

Running Down Your Online Marketing Dream with Great Infographics

Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true. After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, social media, and the tips…

User Experience A Divide in What We Know, and What We Think 1172x596-01

User Experience: A Divide in What We Know, and What We Think

What is the future of innovation in business? In the past, it all had to do with products themselves. The products were responsible for increasing customer loyalty, market share, and profits. Today, however, things are changing. As technology evolves it becomes easier for competing companies to match each other in regards to improvements and the latest features. If the differences…

Google Helpouts and What You Need to Know [Infographic]-01

Google Helpouts and What You Need to Know [Infographic]

Google being the main internet search provider worldwide always emphasises its aim to make its search engine a great user experience. We see this regularly as part of their widely-feared algorithm updates like Penguin and Panda which are used by them to promote better web content. Perhaps through their experience of seeing people’s search behaviors and queries, they spotted an…

Explainer Videos Make Them as Viral as any Good Word of Mouth Story 1172x596-01

Explainer Videos – Make Them as Viral as any Good Word of Mouth Story

Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is invaluable. But to understand how explainer videos work and what makes them…

Excellent Customer Experience Is the Key to a Business Successp-01

Excellent Customer Experience Is the Key to a Business Success

Customer Satisfaction: A Top Priority Excellent customer experience is always a very important aspect of every business. It doesn’t matter if the business is into manufacturing, selling, distributing, or providing services. Customer satisfaction should always be a top priority. Old vs. New Customers As noted in this infographic, retaining customers requires less cost for businesses rather than trying to attract…

Increase Your Results with These 5 Video Marketing Tips-01

Increase Your Results with These 5 Video Marketing Tips

Curated from heidicohen.com. Video Content Converts Skip the selfies–Videos rocked Content Marketing World 2014. It seemed like everyone was creating some piece of video. As a form of visual content, video has been white hot for a while. In case you missed the email, both Instagram and Twitter (aka Vine) rolled out short form videos last year. (In fact, I called short…