Curated from business2community.com.
Content marketing is suddenly popular, with businesses around the world either pumping more of their marketing budget into it, or creating whole new jobs around it for their senior managers. So it’s all good.
Or is it? There are dark times ahead for anyone who wants to invest time and money into content marketing without the most important aspect in place first. That aspect is direction. Unless each piece of content has a clear focus, it will never get to the destination, which is, for want of a better word, ‘shareability’.
For a piece of content, whether its an infographic or a blog post, to really become sharable and therefore transform into a mini marketing tool all of itself, three key elements need to be in place. Consider them waypoints, if you will, towards the goal of shareability.
Here are three waypoints you need to reach before you can consider your piece of content marketing to be something that is ready for distribution.
- Is the content obviously valuable?
- Is the content engaging?
- Is the content different?
Read more at business2community.com.