There is a very big difference between trends and fads. Trends are influential, they matter, they are here to stay. …
Why Color Schemes Matter Online and Offline
Colors fill the world all around us every day — from gorgeous sunsets to the color palette chosen for a …
How to Effectively Conduct an SEO Audit on Your E-Commerce Website?
Every e-commerce website designer understands that simply focusing on the aesthetic facet of your page will not guarantee a high …
Does Your Landing Page Impress Your Visitors?
You have just a few seconds to make a first impression, whether it’s online or in person. It takes a …
What Do Users Want from Your B2C Site?
A business-to-consumer (B2C) website has different considerations than a business-to-business (B2B) site and needs to speak to the needs of …
Is It a Good Idea to Equip Product Pages with Video Content?
Animation has always fascinated viewers with its ability to let them perceive an object from different angles and perspectives. This …
The Step by Step Guide to Holiday Marketing [Infographic]
We’re down to the wire. A few key days remain before the Big Day, and we want to help you …
Easy Tips to Improve Your eCommerce SEO Just in Time for Holidays
The holidays are getting closer and closer. Christmas time is near, and it’s up to you to set up everything …
How to Do Influencer Marketing for Ecommerce Brands
Brands have realized that talking at people and simply broadcasting their brand messages doesn’t really work anymore. According to a …
What Your Business Should Do More of At the End of the Year
The holiday season is a time when most companies do more business than the rest of the year. The time …
How to Prepare Your Small Business for the Holiday Season
The holidays arrive in a mad rush of events, with everyone preparing for festivities and shopping for gifts. No matter …
Don’t Underestimate the Power of Your CTA
A strong call to action (CTA) gives your site visitors clear instructions on what step to take next. It’s easy …
5 Proven Ways to Reduce Shopping Cart Abandonment
According to Statista, 75.6% of all your eCommerce visitors will abandon their shopping cart before finalizing a purchase. That means, …
4 Ways to Cut Expenses from Your eCommerce Business
Everyone in the eCommerce industry is out to make money. Sure, providing valuable content to loyal followers, building strong relationships …
How Important Is the Personalized Experience for Online Shoppers? [Infographic]
The introduction of the commercial internet in the 1990s paved the way for a new form of shopping. Hundreds of …