A few months ago, you’ve made that New Year’s resolution – over a glass of punch, no doubt – that …
How Should Franchise Businesses Approach Digital Marketing Planning?
Franchise marketing is a hard nut to crack. Promoting your franchise business means creating an authentic and cohesive brand image …
Using 360 Video in Hotel Marketing [Infographic]
360 video has become a very accessible technology and offers a highly immersive experience to potential guests, making them feel …
The Anatomy of A Perfect Landing Page [Infographic]
Learn how to create the best landing page for your business with this comprehensive landing page guide. Consisting of 11 …
5 Digital Marketing Trends that You Must Follow in 2019
As the internet becomes the lifeline of businesses today, it is unimaginable to grow and even survive without an impactful …
How to Juggle Multiple Requirements of User-Focused Design
With our lives constantly shifting further and further into the digital realm and with so many essential professional and social …
What Do Users Want from Your B2C Site?
A business-to-consumer (B2C) website has different considerations than a business-to-business (B2B) site and needs to speak to the needs of …
Is It a Good Idea to Equip Product Pages with Video Content?
Animation has always fascinated viewers with its ability to let them perceive an object from different angles and perspectives. This …
Copywriting Mistakes that Kill Conversions
When you write content, you have an ultimate goal in mind. This goal may be to increase sales, to boost …
7 Practical Ways to Leverage Your Content for Higher Engagements
Thousands of businesses of all sizes have moved exclusively online thanks to the internet. This makes it easier than ever …
Why Your B2C Website Should Have a Blog
Deciding whether or not to add a blog to your business to consumer (B2C) website isn’t an easy process. There’s …
The Power of Ephemeral Content Strategy (5 Ways to Improve Your Marketing Strategy and Boost Your Brand Awareness)
Conventional wisdom dictates that in order for a piece of marketing content to be effective, it should be presented to …
5 Ways to Make Your Content Marketing Successful in 2019
No matter how innovative the digital marketing game may get, its essence and foundation remain as relevant as they’ve been …
9 Types of Interactive Content to Consider for 2019
Blogs, white papers, case studies, eBooks…they’re all great tactics for engaging customers and generating leads. Yet brands can’t overlook the …
The Guide to Visual Content [Infographic]
Do you know that: 63% of social media is made up of images. 50% of all Internet users have reposted …