Freelance marketing consulting is an exciting opportunity to work independently while helping clients achieve their business goals. However, managing every …
Creating Compelling Marketing Content for Your Side Hustle
The gig economy is an expanding industry that was fueled by the pandemic. People turn to it to improve their …
The Evolution of B2G Selling and How Businesses Should Adapt
Over time, most businesses have introduced a number of different sales and marketing strategies to help increase their lead generation …
Integrating Payment Solutions Into Social Media Platforms
Most marketers are well aware that the way people shop online has changed rapidly with the rise of social media …
3 Unique Approaches to Master Digital Marketing
Are you aspiring to become a digital marketer? Many newcomers to the field believe that excelling in digital marketing requires …
Risk Management Best Practices for Mobile Marketing Initiatives
Mobile marketing has become a cornerstone for brands to reach their audience effectively. However, the landscape is fraught with potential …
The Impact of Seasonality on Ad Performance
The season has a huge impact on consumer spending. An ad campaign that attracts buyers during the holidays may fall …
Creating an Influencer Marketing Toolkit for Small Businesses
Small businesses can leverage social media by tapping into the power of influencers to reach similar audiences to the ones …
Crafting a Visual Brand Identity for Your New Business
Humans are naturally visual creatures. They rely on sight to interact with everything around them, from recognizing faces to interpreting …
Validating Survey Responses: What It Means for Your Business and How to Do It
Today, millions of organizations rely on survey results to give them the insights they need to make important business decisions. …
Visual Analytics: Deciphering Your Marketing Spend Effectiveness
Data is everywhere, awashing marketers with information that ranges from demographics to customer journey insights. Marketers often use this information …
How QR Codes Can Bridge the Online-Offline Retail Divide
What if businesses could reach new customers, keep them entertained and stand apart from competitors? They can by tapping into …
Marketing Strategies to Attract Real Estate Buyers In 2024
Real estate is a constantly changing field, so being able to change is key to success. You can be sure …
Creating Engaging Content for Workplace Safety and Compliance Training
Keeping employees interested in workplace safety and compliance training can be a challenge. After all, most workers would rather get …
Unlocking the Power of Employee Feedback Loops in Shaping Internal Marketing Campaigns
An employee feedback loop is a two-way communication system between workers and leadership. Ideally, it is open, and staff can …