Obtaining a job in today’s competitive scene is a marketing campaign. Candidates tout their accomplishments, hoping to have a chance …
Ethically Marketing Financial Services
Ethical issues have long plagued the financial services industry, from embezzlement and counterfeiting to criminal usury. However, it’s important to …
Marketing to Job Applicants: How to Attract the Best Talent
Recruiting qualified applicants can be a major challenge for any business, but the right marketing goes a long way toward …
Can You Use ChatGPT In Your Marketing Strategy?
A big part of marketing today is capitalizing on the latest tools and technologies. Audiences and trends shift quickly, but …
The Importance of Compliance in Pharmaceutical Marketing
Compliance is the touchstone for pharmaceutical marketing efforts. Advertising pharmaceuticals requires care and precision to convey accurate, up-to-date information. Otherwise, …
How to Avoid False Advertising for Cosmetic Products
Marketing and advertising in the digital age have presented new challenges for professionals in the industry. The sheer number of …
Should You Be Doing Your Own Market Research?
Market research is the bread and butter of a budding company, propelling small businesses into a new era of customer …
How Is Marketing Taxed?
Can small business owners deduct marketing costs? According to the Internal Revenue Service (IRS), companies can take off the amount …
Build Customer Trust with Advertising Efforts
Building a bridge between name recognition and customer trust requires ongoing efforts and consistency. First impressions matter. Your advertising efforts …
Marketing for Consumers’ New Year’s Resolutions
Each Jan. 1, people wake up with a new list of resolutions and goals for the coming year. Understanding common …
Should Businesses Be Marketing to Their Current Employees?
Identifying and anticipating the wants and needs of modern employees is challenging. Every organization wants to support its workers, but …
Choosing a B2B Digital Marketing Strategy
A sound B2B digital marketing strategy can help companies reach potential customers and generate leads. It’s a highly effective way …
Continuing Marketing After a PR Crisis
Companies can recover from public crises and scandals if they take appropriate, well-informed measures moving forward. Though situations may vary …
How to Increase Non-Profit Donations with Marketing
Every marketer aims to maximize their marketing strategy using as few monetary resources as possible. In the non-profit sector, where …
Healthcare Marketing Do’s and Don’ts
Health care professionals often struggle to find the right balance between not seeming too greedy or commercial but attracting enough …