The way marketing and finance departments work together can help or hurt a company. While each department has different objectives …
How Much Student Debt Will You Have From a Marketing Degree?
Is a marketing degree worth it when factoring in student debt? People with marketing degrees can earn a lot of …
Marketers Need to Care About Cybersecurity
Marketers are a core part of businesses’ cybersecurity initiatives. Many people may see security as an IT department concern. However, …
Marketing to Military Members and Veterans
If a company’s customer base is made up of military members and veterans, finding ways to show a unique value …
Leveraging Gen Z Shopping Trends In Your Marketing Strategy
Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in …
Mental Health Marketing Done Right
Every company should care about the mental health of their staff, partners and customers, and with that comes mental health …
10 Resume Tips that Will Get You An Interview for An Advertising Job
Today’s employment landscape is full of uncertainty, and crafting a standout resume is more crucial than ever — especially for …
7 Marketing Risk Management Mistakes to Avoid
Imagine a marketing professional about to launch a new campaign. They’ve devoted countless hours to planning, strategizing and envisioning its …
How and Why to Use TikTok for Real Estate Marketing
All real estate agents should learn about TikTok. This app exploded in popularity over the past few years, and all …
What’s the Difference Between Green Marketing and Sustainable Marketing?
People often use both green and sustainability to raise awareness and reference accountability for environmental protection — for instance, keeping …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …
How to Market Yourself As a Job Candidate
Obtaining a job in today’s competitive scene is a marketing campaign. Candidates tout their accomplishments, hoping to have a chance …
Ethically Marketing Financial Services
Ethical issues have long plagued the financial services industry, from embezzlement and counterfeiting to criminal usury. However, it’s important to …