There are no doubts about it – text marketing can and will work in the long run. How many texts do you open? Probably close to 100%. How many emails? If it looks like spam, you delete it without opening it. Most people are the same. There are, of course, a few techniques and ways to make a text marketing campaign more efficient too. But at the end of the day, everybody wants to know the same thing – how much does text marketing cost?
Costs per text
The cost per text is self explanatory. Practically, the more text messages you have to send out, the more money you will pay. Just like individual phone plans, most companies will provide access to all kinds of packages and special offers.
You can go for a specific rate per text, which is handy if you send a different amount of messages every month. This month you might have to send out 500 messages, while next month you will push for 4,000 messages.
Then, you can also get a package. Such flat rates give you a particular amount of text messages, as well as a specific cost if you need more. All in all, make sure the texting service you choose is flexible and allows moving around.
Costs per keyword
Most newbies in text marketing have no idea that you will usually have to pay per keyword too. It is not like you buy a bunch of text messages and you can write whatever you want. Sure, you will find such services too, but they are more expensive.
When it comes to keywords, you will pay different rates for different types of words. According to JookSMS, you can find packages for keywords too – up to five keywords or even more, depending on your industry and marketing text.
Individual rates versus flat rates
So, how much does text marketing cost? There are more factors that will influence the price. Is it better to opt for individual rates? How about flat rates?
Individual rates are suitable for beginners who are still getting used to text marketing. Their campaigns fluctuate a lot, so they have no idea what they will need for the next month. They keep growing, but they may also have some down months, while they try to get used to the market.
Flat rates tend to provide better deals from a financial point of view. You can get a specific amount of texts, as well as a particular amount of keywords. Such deals are better organized and suitable for slightly more experienced marketers.
In the end, how much does text marketing cost? Prices vary. Identify your needs first. You could get individual rates from one or two cents per message, but you can also find flat deals worth $75 for 1,000 text messages and 10 keywords.
The trick is to know what you want or need first, but also stay flexible, as your necessities will change as you gain more experience and a deeper insight.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
