Artificial Intelligence (AI) is rapidly growing in our world, and is projected to reach $105.8 billion in revenue by 2025. It is safe to say that AI has evolved and seeped into almost all aspects of day-to-day business operations, with data showing a potential boost in labor productivity rates of 40%, and a two-fold increase in economic growth in 12 developed nations by 2035.
And, with AI bringing predictive analysis and personalization engines, businesses have started to integrate AI as an attempt to add human intelligence to their marketing automation plan.
Statistics emphasize that AI in automation market will continue to thrive, expecting to accrue $15.3 billion in revenue by the end of 2019.
However, there are businesses that still wait to adopt AI when automating their marketing strategies. Either it is due to a lack of knowledge or skills, or a reluctance to innovate, fearing they may never be able to catch up with the biggest technology evolution the business world has ever seen.
In this infographic, published by Market Inspector, there are five ways your business can benefit from AI after integrating to your current marketing automation plans:
1. Increase Conversion Rates
By AI-powered data analysis, your business can segment customers, gain insights, and build real-time buyer personas. As a result, you can easily customize your offers to meet each individual user’s needs, to ultimately turn them to customers.
Recommended: 30 Quick Ways to Increase Your Website’s Conversion Rate
2. Choose the High Potential Leads
AI can also help your company separate and categorize according to leads that have higher purchase intention. Furthermore, the technology also delivers on-time, highly relevant recommendations to improve your lead nurturing efforts.
3. Create Content with Ease
Advances in Natural Language Processing (NLP) and Natural Language Generation (NLG) technologies can help your business create content effectively and simultaneously save time.
4. Select the Most Relevant Visual Elements
Based on brand’s visual identity and marketing messages, AI can help your business select the most relevant images or videos among millions files in just a second.
5. Maximize User Experience
AI can also elevate your web design by using a website integration option, which can easily anticipate user’s needs throughout their customer journey. AI website integration also allows you to deliver instant messages, as an attempt to answer all users’ questions before they even notice.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
