Many modern businesses actively engage in various search engine optimization (SEO) activities. The main reason is that, aside from helping your website rank high in search results, these activities can also help you build an online reputation, authority and trustworthiness. That way, a business can position itself as the industry professional, which will allow it to attract more organic and qualified leads. What's more, you have the opportunity to broaden your audience with guest blogging and ensure that more people will read your content.
Moreover, guest blogging helps you build new and important relationships with other influential people in your industry and allows you to create relevant backlinks that lead back to your website. However, finding the right sites for guest blogging isn't as easy as it may sound. After all, you have to find reputable and trustworthy sites, so that you can build your own authority in an easier and more efficient way. Here are a few ways to find best sites for guest blogging.
Use Social Media
Social media platforms are a great way to find influential and reputable bloggers for your guest posting or link building activities. Many people nowadays are active on various social networks. The key is tracking your target audience and determining who they follow on these networks. That way, you can find various bloggers on social media, but you'll have to identify which one is best suited for your posts.
Make sure that you keep an eye on how the audience interacts with bloggers. For instance, are they liking and sharing their posts? Also, are the posts from bloggers going viral? After you've identified the right blogger, you can also become a member of their social following. It's also a good idea to build a relationship first, before you contact them for guest blogging opportunities.
Leverage Google Search
Using a search engine, such as Google, is a great way to find good prospects for guest blogging. However, this method does require a bit more time and effort on your part, mainly because you’ll have to do all the research manually. Still, you'll be able to find various great opportunities in the end. You can use basic and advanced Google search to find guest blogging sites. Basic search consists of typing in the right keywords, such as "niche" plus "write for us" and sorting through results.
Advanced search consists of using search commands to get more qualified results. For instance, the command "intitle" finds specific text on page titles, while command "inurl" looks for keywords within the link itself. This is a good way to find specific opportunities for your guest blogging. However, you'll still have to sort through a lot of results. In that case, you can also use link building tools to help you filter those results, so that you can focus only on the relevant ones.
Competitive analysis
Keeping an eye on your competition is essential for finding good guest blogging opportunities, as well as for finding opportunities that will help you gain a competitive advantage. The main reason you should always conduct competitive analysis is that it allows you to determine how your competitors are engaging in link building and guest posting activities.
Also, you can see which bloggers they are contacting and the type of content they are promoting. In addition, you can see how the audience reacts to that content and what their overall impressions are. Even if your competitors are doing better than you, you can still analyze their strategy to find a great opportunity or at least determine how to improve your own strategies, so that they can yield better results.
Recommended: How Competitive Intelligence Benefits a Business
Connect with the Influencers
Finding influencers in your industry is also a good way to gain some guest blogging opportunities. Many influencers nowadays, enjoy the attention of their followers and some of them even have their own blogs. The fact of the matter is that industry's influencers can help promote your content, as well as help you build your online reputation and authority. Moreover, influencers are increasingly popular in the world of digital marketing.
That being said, influencers can influence 20% to 50% of purchases. What's more, 49% of users on Twitter look for recommendations from influencers. Leveraging influencers can be of great benefit to your content promotions, as you can directly publish your content to their audience and you can expect that it will be welcomed. Also, you can leverage influencers to promote content to the specific niche and their consumers.
Conclusion
Finding the right sites for guest blogging is not an easy task. It requires a lot of effort and dedication. However, if you know where and how to look, you'll eventually find awesome opportunities to promote your content on various reputable and credible sources.
A digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a lecturer at Melbourne University. Tweets industry related articles.
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