Customers look to influencers before they make purchase decisions. This new endorsement model we call "Influencer Marketing" is the easiest way to gain access to potential customers and establish trust.
After all, influencers are amazing, not because of their fame, but because of their capacity to connect with people.
Read more about this via following infographic shared by The Shelf.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
