Creating content that addresses buyers’ pain points as well as answers questions throughout their buying process is such an effective way to nurture leads and speed up your sales cycles.
It’s what content marketing is all about.
How do you create content that actually works, content that adds value to your prospects and gets right into their heads?
![3 Visual Content Ideas for Lead Nurturing [#VisualInbound]](https://visualcontenting.com/wp-content/uploads/2015/09/3-Visual-Content-Ideas-for-Lead-Nurturing-VisualInbound.jpg)
Here are three visual content ideas that help you do just that to improve your lead nurturing process at the same time.
1. A Video or Podcast Interview with an Expert
Video or podcast recording conversational interview with an expert in your industry can provoke thoughts and bring in new perspectives to your readers as people love to hear from their peers.
Remember when you do that, make these videos or podcasts short, creative and to the point.
2. A Slide Deck
Slideshow is an easy-to-consume type of content that makes it super convenient for your readers to share with their friends and colleagues.
DO’S
• Avoid sales decks.
• Make it fun, visual and full of quick tips and tricks.
3. An Infographic
What make infographics so hot in the last few years?
Though it’s data-driven, it’s still fun and easy-to-understand.
The most important thing is that it’s sharable.
Top 10 tips for more engaging video content from Catherine Pham
Top Picks this Week from Visual Contenting
Each week, we sort through the huge pile of latest news in visual inbound marketing, social media and technology and select the most trending, informative pieces for you.
And here is visual inbound issue of this week:
Marketing Automation, Inbound Marketing
5 Creative Ideas to Boost Your Online Presence - @VContenting #growthhacking #inboundmarketing #contentmarketing... http://t.co/Ov75ilwjnR — THE SEEN (@Infographicb2b) September 10, 2015
The 19 Paths To Extraordinary #Growth [#Infographic] #growthhacking @growthrocks http://t.co/06G6Ou2DLI
— THE SEEN (@Infographicb2b) September 8, 2015
11 Essential Ingredients Every Blog Post Needs [Infographic] - @VContenting #growthhacking #inboundmarketing... http://t.co/dfSB7Q3zy2 — THE SEEN (@Infographicb2b) September 6, 2015
HubSpot's State of Inbound 2014 [Infographic] - @VContenting #growthhacking #inboundmarketing #contentmarketing... http://t.co/RAXyd6Vsqu
— THE SEEN (@Infographicb2b) September 6, 2015
Ten Ways to Build a B2B Brand Online [Infographic] - @VContenting #growthhacking #inboundmarketing... http://t.co/LR4UFsKBGz — THE SEEN (@Infographicb2b) September 5, 2015
Social Media
SEO Experts Reveal the Truth about Marketing [Infographic] - @VContenting #growthhacking #inboundmarketing... http://t.co/3HhCARjLL9
— THE SEEN (@Infographicb2b) September 8, 2015
The Effectiveness of SEO Optimized Content Marketing - @VContenting #growthhacking #inboundmarketing... http://t.co/NkmhIzil2U — THE SEEN (@Infographicb2b) September 8, 2015
The Relationship between Social Media and SEO (Backlinks) [Infographic] - @VContenting #growthhacking... http://t.co/tp4d32BW2M
— THE SEEN (@Infographicb2b) September 6, 2015
12 Facebook Contest Ideas for Every Month of the Year [Infographic] - @VContenting #growthhacking... http://t.co/7mPFUNtgTQ — THE SEEN (@Infographicb2b) September 6, 2015
History of Content Marketing [Infographic] - @VContenting #growthhacking #inboundmarketing #contentmarketing... http://t.co/VbYNcO2zOe
— THE SEEN (@Infographicb2b) September 4, 2015
5 Things We've Learned about Pinterest vs. Facebook [Infographic] - @VContenting #growthhacking... http://t.co/IdIFcgwU6d — THE SEEN (@Infographicb2b) September 4, 2015
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
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