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Do you spend a lot of time handling technology-related business tasks? Ongoing tasks like scheduling marketing campaigns, updating accounting software, making website changes, designing social media posts, and replying to customer inquiries can eat up many hours of your day and prevent your team from getting to those big-picture growth-focused projects.
Outsourcing these tech tasks to external workers is a great way to free up your time and energy for new things. All it takes is a little planning. Courtesy of the experts at Visual Contenting, here are some important tech tasks you can outsource right away!
Online Business Formation
If you need to outsource work because your business is growing rapidly, this might be a good time to consider restructuring your business. Forming a corporation will offer more personal liability protection and make it easier for you to raise capital and transfer ownership by the sale of shares.
Consider outsourcing the business formation process instead of trying to navigate it on your own. Many affordable online services are designed to make business formation as quick and easy as possible. These services will provide you with the documents you need and handle all your filing requirements so you’re always in compliance with state regulations.
Web Design and Development
Outsourcing web design and development work will enable you to tap a pool of talented professionals from all over the world. Hiring freelance developers for one-off projects is also much more affordable than adding a full-time developer to your team. Whether you want to overhaul your website or make a simple change to your product page, a freelance developer will be able to help you out at a rate your business can afford.
Recommended: 8 Signs It’s Time to Redesign Your Website
Cybersecurity Preparedness
While we’re on the topic of IT, it’s worth mentioning the importance of creating a cybersecurity plan to protect yourself – and your business. No business is too small to warrant a cybersecurity strategy. In fact, hackers often go after smaller businesses because they tend to have less sophisticated cybersecurity plans in place. Hire an expert who can help secure your business against attacks. You can find countless reputable cybersecurity companies online! Do some research and try to find a company that offers all the services you need, including cloud security, disaster recovery, and user education.
Social Media Management
Your team can spend a lot of time managing your business's social media accounts. Posting on multiple platforms, creating content, researching trends, engaging with other posts, and responding to customers is a full-time job! Consider outsourcing all of this work to a professional social media manager. Beyond saving you time, Time Doctor explains that a social media manager can give you access to new tools, skills, and insights that will take your social media strategy to new levels!
Recommended: How to Successfully Promote Your Small Business on Social Media
Digital Marketing
Social media is just one element of digital advertising. You can also outsource email marketing, PPC advertising, influencer marketing, content marketing, affiliate marketing, and more. Hire an SEO expert to help your website rank higher in search results through the use of proper, modern-day strategies—not by stuffing your page with keywords. Hire a copywriter to produce sales-driven content for your home page, product pages, and marketing emails. Importantly, make sure your marketing professional is familiar with analytics and knows how to use them to make effective marketing decisions.
Recommended: Top Digital Marketing Trends to Take Advantage of
Customer Service
These days, most customer service interactions take place online. Interactions that used to occur face-to-face have transitioned to a digital environment, which makes it harder to understand the needs of our customers and resolve complaints effectively. Plus, customers expect brands to reply to inquiries in as little as an hour, and within 24 hours at the very most. How can you keep up with your customer service demands as your business grows? Again, outsourcing is your answer!
Outsourcing will enable you to offer a variety of support options for your customers, including call center support, live chat, email, social media, and SMS-based mobile support. This will make your customers happy and can improve your customer retention rates.
Don’t spend all your time taking care of tech tasks that can easily be outsourced. In order for your business to find room to grow, you will need to get comfortable outsourcing things that are directing your focus away from growth projects. Once you get the hang of outsourcing, you’ll wonder why you didn’t start earlier!
Visual Contenting is a playground built by digital marketers, for digital marketers. Here, you can find and connect with a lot of industry leading experts in the marketing field. You can start by checking out our library of infographic templates – including many offered for free!
Works at gigmine.co, Lucy loves to write about ecommerce businesses for anyone who wants to test the entrepreneurial waters or set up a potential passive income stream. In her articles, she will offer tips for ecommerce entrepreneurs or wannabe entrepreneurs on how they can attract first-time customers and turn them into loyal shoppers.
