Are you wondering how to incorporate IGTV content into your marketing strategy? And are you searching for unique ideas for your IGTV video content?
Here, you can find six surprising ways to utilize IGTV to boost your brand's visibility with a target audience on the platform.
Acquire a Target Audience with Previously Uploaded Videos
IGTV(Instagram TV) gives a beautiful opportunity to reutilize your favorite videos and provide it a new life. You could re-use horizontal video content you have uploaded on Facebook and YouTube or during a live stream. Handy listicles and tips are always perfect for sharing so you can reutilize your blog content to IGTV video content as well.
Most Instagram users repurposing their existing content(that attains massive engagements) to post on IGTV format.
If you've video content you have recorded horizontally, you want to edit it to bring it up in the vertical format to use it on IGTV. If you started to re-use your video content for IGTV, monitor how your target audience is taking these long-term videos. Depending on this data, you could provide meaningful story content about your brand.
Grow a Target Audience with Dedicated Content
Sharing the most dedicated content with viewers helps you grow an exclusive audience for your Instagram TV(IGTV) channel. Providing your audience with a frequent dose of appealing content could help viewers grow an emotional touch to your brand or business.
You could share BTS(Behind The Scenes) video content that showcases production, distribution, and development. The perfect thing is that this video content won't require any extra editing. Always people like to get trustworthy content. For example, a food industry could share videos on how their favorite food products are getting cooked.
On the other hand, you could share speaking engagements, trade shows of industries, and social gatherings if you run a company. Also, you can post expert interviews, take your viewers to your office tour, or provide stories about your company.
Provide Tutorial Video Content to Highlight Product Features
Most businesses on the platform utilize IGTV to introduce their every product with educational & instructional videos like tutorials, webinars, and how-to videos. Educational video content is a perfect way to showcase your brand's every product.
To escalate your video content to the next step, guide your fans about your brand and make them follow what you are performing in real-time. Whatever you can provide - cooking demonstration, home repairs, fitness classes, or makeup tutorials - this format helps you in developing evergreen videos.
Build Community with the Recurring Shows
IGTV(Instagram TV) is the latest version of television(TV), so you could approach it in the same way through sharing monthly or weekly parts at a recurring period.
Consistency is more crucial because the audience likes predictability. Uploading episode video content regularly as scheduled time makes your audience get back to your profile for more and watch the latest shows on your Instagram TV channel.
For instance, if you run a food industry, you can publish video content every week showcasing how to make tasteful recipes in a quick time—different dishes in different weeks.
Conduct AMA Sessions or Q&A to Engage with Audience Directly
Answering every question from your audience is a perfect way to build engagement for providing helpful info. If you set yourself as straightforward and available for the discussion and answer every question, people would trust you more and return to your brand.
A fantastic way to bring this is to conduct a Q&A session. Get every inspiring question, create video content answering those questions, and upload it on your Instagram TV(IGTV) channel. Utilizing question stickers is the perfect way to get related questions from your audience on the platform. Then, you could provide your replies in your IGTV video content.
Most brands on IGTV gain trust through answering their audience's questions.
Display the Success Stories
Nothing is more convincing to every consumer than a customer when discussing why they like your business or brand. Spend some time and track your loyal IGTV customers. Encourage them to feature in video content and tell them the real reasons they like your services or products.
Basics of IGTV and Best Practices
Instagram and IGTV are separate apps like Facebook and Facebook Messenger. IGTV network is launched for watching and sharing long-term videos.
Video content can run up to ten minutes long and an hour for verified accounts. IGTV feels like a crown for content creators to share their exciting videos. Like stories feature, you can add "Swipe Up" and CTA(Call To Action) in your every video content.
Now, you have known the IGTV basics, and here are the best practices to utilize the network for your brands or businesses.
Check Various Video Lengths
Though IGTV is a new community, it is hard to pick the length of a video most viewers like. Generally, shorter video content grabs more engagement. But try experimenting with long-term video content. You won't know anything about what works and what's not unless you experiment.
Analyze your IGTV insights to know how people respond to your video content, providing audience retention and engagement data. To open insights, launch a video content that you want to analyze and click 'View Insights.'
Cross-Promote Your Instagram TV Videos
Promote your IGTV videos in Instagram stories to grab more audience's attention. Add a link to your IGTV video content in your Instagram story post, bring up a new story, and click the link option. Then, select the choice of your IGTV video content. Add your content teaser and include your video's direct link. And also, promote your Instagram TV(IGTV) video content via other social media networks like Facebook and Twitter.
Optimize Your Instagram TV Videos
Though IGTV is a new network, it is not clear about the ranking algorithm IGTV follows to rank the videos. At present, users can get IGTV video content via searching content creators or channels, not by category or topic. Because IGTV is a straightforward competitor to YouTube, and this function will change in the future. Generally, optimizing the content on the platform gets you the immense automatic likes on Instagram for your glorious content. So, the perfect way to build your search ranking is by optimizing your IGTV content and channel.
Include appealing titles to your video content, and provide a clear cover picture to say more about what your video content is about. Ensure to put your characters between 18 - 20 in the IGTV video title. Some content creators use caps letters in the title thoroughly. Select the right style for your tone and channel.
Utilize relevant keywords. Including keywords in your IGTV video description helps the audience to get your video content quickly. There are many online tools applicable to find out the right keywords that suit your brand. Then, utilize those keywords in your IGTV video's descriptions and titles to rank high your video content. Also, ensure to add hashtags in your description area. And attach clickable links in the description area of your IGTV video to acquire immense traffic to your website.
Post Vertical Video Content
IGTV is structured for vertical video content. If you have recorded horizontal video content, you could edit it using various tools to bring it up in the vertical format. Though you can upload horizontal content on the IGTV network using many tricks, it affects your IGTV algorithm effectively. It makes it tough to reach your regular IGTV video content high.
Final Thoughts
Instagram TV(IGTV) is a new network for sharing high-quality and well-planned videos. It brings every business massive opportunities to merge with its target audience. Experiment with every tactic mentioned above to interact with video content to grab and grow followers count for your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.
