Did you know that there are over 1.1 billion websites currently active online? And though as an e-retailer you may only be competing with a small percentage of these sites, the sheer number can be astounding to think about. With so many websites, it’s no surprise that consumers’ average attention span is dwindling as websites compete for ad space, page views and sales.
Though the eCommerce space is expanding rapidly, that doesn’t mean there isn’t room for new players. But brands that are just starting out need to understand what they are competing against, and put in the proper time and effort to make sure their business grows. To get started on this journey to connect with their audience and establish brand loyalty, first business owners need to get a handle on how the eCommerce industry is doing.
eCommerce Statistics
This past year has changed a lot about how people shop and how businesses operate. As people look to follow CDC guidelines, online shopping has come out on top. And those who weren’t able to catch up noticed their sales slipping fast.
So how did those businesses who were inexperienced in online sales succeed? They adapted. CMS platforms like WordPress and Shopify saw huge spikes in new websites being created, but that wasn’t the only statistic worth noting during the past year. Check out the eCommerce statistics below.
How Consumers Use eCommerce Sites
So now that you have a better understanding of how businesses have coped with the events of the last year in order to make a profit, it’s also important to see how consumers have responded. The pandemic changed how consumers thought about where they were spending their money, allowing them to make more socially and environmentally conscious decisions. Combine that with the ease of a convenient website, and you’ve got a website consumers across the globe would flock to.
Another popular service that took off in 2020 was delivery. From food and essentials to clothes and gadgets, 2020 was the year delivery and curbside pickup became the norm. Big box retailers and smaller stores alike took advantage of this new trend to conduct business while keeping their workers and customers safe. And it’s unlikely that this trend will go away anytime soon, given how much consumers love the convenience it provides.
For more information on how consumers have reacted to 2020 and eCommerce brands, check out the statistics below.
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