Initially intended to make communications easier, social media has fast become one of the most powerful marketing platforms on earth.
With nearly 3.5 billion users using social media platforms, online marketers have now turned to social media to market their brands.
However, running a successful social media marketing campaign isn’t as easy as it sounds. Numerous businesses have tried and failed terribly. You, therefore, need to be very creative and unique for your campaign to reach the masses.
Here are five tips that can help you do this:
Tip 1: Work on the details of your strategy
The success of any online campaign is in the details. Your campaign strategy should first have a roadmap on how you want to go about it. Think about the goals of the campaign, who is the target audience? What tactics will you use? How long will it run?
You have to cover everything about your strategy before you start working on it. Doing this will make the actualization process easier, and measuring success will be quantifiable.
Tip 2: Choose your social media platforms
There being thousands of social media platforms out there, your next step is to choose the platforms you'll use. Look for a social media platform that attracts your target audience.
For instance, if your audience is women, then go for a platform that’s popular among women. Instagram or Pinterest are good choices. If your campaign targets users in a certain location, then choose a platform that has more people from that location.
Analyze each social media site's demographics and choose the ones that suit you.
You don’t have to limit yourself to one platform, but also, don’t go with too many platforms as it’ll be expensive and hectic to maintain.
Tip 3: Offer something unique
You might be selling the same products and services as five other businesses, but how you run your social media campaign will determine how successful the campaign will be.
You, therefore, have to ensure that your campaign is unique. It needs to capture and engage with your target audience. You can do this by offering discounts off some products, or a giveaway contest for your customers.
The key thing is to ensure that your campaign adds more value to the customers. You can get an advertising agency to help you create captivating campaigns.
Tip 4: Use Social SEO
Just like you optimize your website for better traffic, you should also ensure that your campaign is optimized for the different platforms. Develop several keywords that you can use for the campaign posts to make them rank higher when users search for something.
For location-specific campaigns, ensure that your campaign has the location keywords. Use relevant hashtags, and use trending searches to refine your hashtags.
You can also look at the hashtags and keywords your competitors are using and incorporate them in your post. The more relevant keywords you have, the better the campaign will perform.
Tip 5: Engage with your audience
After crafting the perfect social media campaign for your business, it’s now time to improve its performance. This is where engagement comes in.
Your audience wants to work with brands that understand them and their needs. And that’s what you should show them. Interact with the customers and reply to their comments, like their pictures and tag them from time to time.
The more you engage with your customers, the more they see the person behind the campaign, and not another business after their money. This makes them trust you more and converts them into loyal customers.
Keep in mind; you can also optimize your comments with keywords to improve its performance in social platforms during queries.
Final thoughts
Social media marketing is a great way to improve your brand's visibility and reach. However, you have to run the campaign the right way if you want it to be successful.
If you use these tips correctly, you can be assured of tremendous results from your social media campaign.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
