On-page SEO can sound a little intimidating at first, especially if you’re a beginner. However, it’s a lot easier than you may think, especially when you access the right information. Working with agencies like SPOPLI can further simplify things for you.
With that said, let’s take a look at some of the essential aspects of SEO:
Title Tag
Title Tag shows the wording on the head section of each page. It gives you an initial clue into what the page is all about. It shows as the text message on the browser window and acts as a prominent feature in the search engine result pages.
On its own, Title Tag does not contribute much to the direct organic rankings. That's probably why a lot of the folks overlook it or don’t give it much value. But, a missing, poorly worded, or duplicate tag can have a huge negative impact on the clickability aspect. Therefore, you must not overlook it.
Meta Description
Since the earliest SEO days, experts have talked about the importance of meta description from an optimization standpoint.
The meta description shows up as a small excerpt on the Search Results. It’s the first entry point to the webpage. A good description will encourage the user to click the link. In SERPs, it shows right under the title.
Although Google says that meta descriptions don’t directly impact the rankings, if we talk about the psychology of how users work their way through search results, it's clear that meta description can both encourage and deter a person from clicking on a link.
A well written and well-optimized description can help you with:
- CTR (click-through-rate).
- Perceptions of the quality of the page.
- Perception of what the site will have to offer.
Headlines
If you want your site to perform well against online searches, you need to start crafting compelling headlines.
While it may seem too simple, this practice can take time and requires creativity. A great headline can be the difference between an impression and a click. Therefore, you must draft them intelligently and strategically.
Make sure your headlines have the ability to spark interest. They should be enticing to the user, and they should feel like wanting to read the rest of the content.
Recommended: The Art of Creating Effective Titles and Headlines
Header Tags
These are part of the HTML elements. They start from H1 and go up to H6. Their purpose is to make the content more readable and well-formed by distinguishing the heading from subheadings and subsequent sections like the paragraph.
Although head tags also don’t impact your rankings directly the way they used to - they still continue to remain an important on-page SEO factor that you simply cannot miss or overlook.
Header Tags can influence the ranking by:
- Making your content easy-to-skim and more enjoyable to read.
- Offering keyword-rich context for the search engines against which to show you in SERPs.
Keyword Cannibalization
It’s a common mistake to think that targeting the same keyword across multiple pages will be good for the rankings. That's not true.
If you do this practice, you might end-up causing keyword cannibalization. This can be potentially disastrous for your site’s SEO health.
That’s because, in the eyes of the Search Engines, you’re competing with yourself. You may want to examine your site to see whether or not keyword cannibalization is happening and make it right as soon as possible.
SEO Writing
The purpose of SEO writing is to attract both search engines and users. SEO writing is about more than just keyword searching and inserting it into the content. It’s also not a good practice to write content just for the sake of it. You should remember to write it for users in a way that’s both helpful and informative.
Always aim to provide substantial, high-quality, and, most importantly, RELEVANT content. If you can consistently produce high-quality content, you’re bound to get results, and rankings will come organically.
Content Audit
It's not uncommon for website owners to stay entirely focused on content creation and forget that they need to do a content audit as well. This is a mistake.
Auditing is helpful because:
- It lets you see whether your existing content is helping you with the ROI and your goals.
- It helps you identify the content/information that is no longer relevant to your site. Outdated information can be bad for your site’s SEO health.
- It gives you better insight into what kind of content and SEO strategies are working out the best for you.
Regular content and website audits are invaluable tools for staying on the right track. Think of it like regular clean-up that keeps your SEO sharp.
Recommended: How to Spice Up Your Content Like a MasterChef
Image Optimization
Images are visually appealing. And, we all know that humans are visual creatures. Carefully picked photographs and images can do wonders for your site’s SEO health. However, you should be careful about the sizing of the image and the way they display. Make sure to optimize them in a way that doesn’t affect the website’s health.
The wrong use of images can slow down the website.
Image optimization is important because:
- It helps with Google Image Searches.
- Offers a better user experience.
- People tend to read articles till the end that carry at least one image.
Make sure to supply relevant information like caption, tags, etc. for each image.
Recommended: Images and Animations Weigh Your Website Speed Down
Final Thoughts
Keeping these simple yet powerful tricks in mind, you can do wonders for your site’s SEO and overall health.
Sunny Popli is the owner of SPOPLI Web Development & Services. He loves to learn and grow. His key interest areas are to learn and implement the latest & impactful ideas in the field of digital marketing.
