Your customers and potential leads spend a significant amount of time on social media.
This is what makes it a great platform to reach out to them, communicate with them, and get feedback.
Social media carries a lot of clout for businesses. Done right, it can generate exceptional ROI. However, if you mess it up, it can be a complete waste of time.
Want to find out where you stand?
Ask yourself these questions.
Question #1: Are You Clear About Your Goals?
Knowing exactly what you’re trying to achieve from your social media strategy will play a massive role in determining how successful you are.
Not only will it determine the course of your strategy, but it will also help you measure its performance.
So, prioritize your goals right at the outset.
Question #2: Are You Creating Engaging Content?
To stand out in the sea of social media content, you need to be hitting all the right chords.
The key is to publish content that your audience finds value in. Is it making them laugh? Is it giving them something to dwell over? Is it solving a problem?
By adding value to their lives, you’ll be able to build brand loyalty.
It also helps to stay in the know about current trends. This will help your brand come across as ‘relatable’.
Question #3: Are You Partnering With Influencers?
Leveraging influencer marketing can go a long way in ramping up your digital presence.
Depending on your goals, you can approach an influencer for a collaboration. You can work together on:
- Branded content
- Sponsored posts
- Detailed review
- Social media takeovers
- Event promotion
An influencer can help you boost brand awareness, generate quality leads, and boost your revenue.
Question #4: Are You Measuring Your Performance?
Tracking your performance can help you weed out inefficiencies in your social media strategy. This can help you optimize your investments and make the most of your social media campaigns.
Pro Tip: If you’re struggling to increase your social media ROI, use a social media management tool to give your efforts a push.
For a list of the best tools, you can check out my blog post published on ShaneBarker.com.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the founder of Content Solutions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
