Do you want to learn how Instagram can improve your brand? Have you ever wondered how other businesses convert their followers into hot leads?
Instagram can also help you build awareness about your brand and launch new items. This social media application could help you start your own business and grow your network and followers, too.
In reality, Instagram is browsed daily by thousands of users, making it home to some of the most dedicated audiences worldwide. Around 70 percent of Instagram users spent time on the site looking for a brand. Instagram enables you to advertise your brand, products, or services in a fun, honest way without having to sell hard to your customers.
However, the rivalry is fierce, with billions of monthly active users and more than 500 Instagram stories shared every day. Like any social network, your Instagram profile could lead to a wrong position.
You need to rise above to get more followers on this social media application. We'll teach you in this post how to build your Instagram profile and raise interest over time with a significant follow-up. We are talking about one thing that's full of genuine people, not inactive, fake followers.
But first, let us consider these four important strategies on how to turn IG followers into hot leads:
1. The importance of Instagram lead generation ads
To begin your business, you will have to create both the Facebook page and Instagram business profile.
Then, after creating these two, proceed with the Instagram lead generation ad be found in the Ads Manager.
The step-by-step process is very simple to follow:
- what are your objectives
- who are your audience
- automatic placements are highly recommended for selection
- optimize your bid
- create your ad theme
2. Use lookalike audience strategy
Customizing your audience on Facebook lets you attract Instagram users with similarities in terms of your existing clients.
Facebook works with creating a lookalike audience of Instagram users, according to:
- Users who only visit your profile
- Users who engage with your ads’ content
- Users who only engage with your IG profile
- Users who sent private messages about your business
- Users who save your posts or ads
The purpose of lookalike audiences is to generate leads by focusing on users' interests (as seen on similar advertising platforms such as Facebook Ads, LinkedIn Ads, cplone.com, etc.).
3. Make your bio effective
There are three important elements you should know about how to make your bio effective:
- Unique, eye-catching profile picture
- Attention-grabbing content about yourself and your business
- Link to your website or landing page
4. User-Generated Content
One way to take advantage of gaining more profile visitors is to share user-generated content. People love seeing proofs of products or ads being introduced online by users. This could also help win the trust of social media users in no time.
Conclusion
As you can see, Instagram is not just about posting photos, videos, or sharing stories. It is also about creating your network, build trust, and grow your business.
These four marketing strategies mentioned above are just some of the simplest ways to boost your online business and attract more prospective clients.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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