The old ways of marketing have lost their charm over time. Digital marketing is what is fetching results these days, where customer-generated media holds the key to attract the attention of the mass. These days most consumers rely on feedback from other customers when trying to decide on purchasing a product or a service. That is why social listening has become a necessary part of brand monitoring services for any business. In this article, we are going to discuss the reasons that make social listening important:.
Brand Reputation
In today's world, most businesses have realized that customer service is an indispensable part of social media. Consumers always post reviews on social media about their experiences after purchasing products or services. That is why social listening has become an integral part of brand monitoring tools for businesses because every company would like to know what their consumers are saying about the brand. Active social listening can allow you to find out if there has been any negative feedback posted about your brand on any social media.
Identification of such posts will allow you to reply to the customer and address the concern accordingly. It will give you a better idea about what your customers expect from your brand, whether you have provided enough information about your business on social sites, and how to make your product shine above your competitors. Social listening can allow you to create a better reputation for your brand. As a business, you need to have a social media crisis plan in place. If you feel that your brand is getting tarnished by unsatisfied customers or competitors, the crisis management plan will allow you to minimize the damage and come up with better ways to build your brand reputation.
Social Media Marketing Strategy
Brand social media monitoring is usually a part of social listening. It helps you to learn what customers are speaking about your brand and the entire industry. If your business wants to have an efficient social media marketing strategy in place, social listening should be the first step to formulate that. Usually, keywords related to your business, brand, products, and industry, will help you to be able to come up with a better strategy for social media marketing.
Create Better Content
Social listening can tell you what kind of communication your customers expect from you. It will also tell you the type of content your competitors are using and which ones are working for them. You can plan your social media content accordingly and get more conversions and returns from it. You might have to run a few trials initially to gather feedback. Even though a few tests might be needed to get to the sweet spot of social media marketing, the rewards make it worthwhile. You will be able to understand what topics get you the biggest audience and what posts can get you the most likes, shares, and comments.
Identity Brand Influencers and Advocates
As with every industry, you will find that there is an abundance of advocates and influencers. Social listening will enable you to understand which ones relate the most with your brand and products, and whom you should approach to promote your brand. There will be a few influencers who would automatically become your advocates because they appreciate your product or your brand's business stance. You will have to recognize and appreciate their gesture. You must also consider rewarding their loyalty or collaborating with them.
Identify Selling Opportunities
Social listening is a proactive process where you have to take charge of finding the trends of your industry and act according to it. You must also look for opportunities to upsell your brand and provide a sales proposition whenever possible. For example, if you learn about a product requirement in a description related to an industry keyword that matches with your products or services, you can engage in a conversation with the potential customer and offer your merchandise. Or when you see that a person is dissatisfied with your competitor's product, swoop into the conversation to convert him or her into your customer. Social listening ideally should be utilized to monitor a wide range of keywords so that they can present you with such opportunities. So when you see one, don't let it pass by you.
There are many other benefits of social listening that you can take advantage of while engaging in brand monitoring tools for social media or digital marketing strategy. To understand how you can use social listening to favor your business, contact a professional today, and uncover a world of hidden opportunities.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
