Digital marketing is a part of every marketing campaign in 2020. If a business doesn’t properly utilize online opportunities, it will be easily beaten by its competitors and left behind the market. Content Marketing and SEO are a part of online marketing, and Guest Posting is one tactic that benefits in both departments.
The practice of writing an article as a guest on other relevant sites is called guest posting or guest blogging. Depending on the publisher, you may or may not be charged a fee for the post as it also includes a Do-Follow link to your site in the article.
Only One Problem with Guest Posting
In this article, I have shared eight benefits of guest posting that no one can deny. However, guest posting is not an easy task. After all, it requires you to:
- Find relevant sites and emails of their webmasters
- Contact them if they will accept your guest post
- Discuss if they will give a Do-Follow link
- Negotiate the fee for their service
- At last, write an article that serves your purpose while meeting their editorial guidelines
It’s a complicated, difficult, and time-consuming process. Even if you work at your full speed, how many days you think it will take to publish just one post. Depending on the marketing budget, you will need dozens or hundreds of guest posts published in a short time.
That’s why almost every digital marketing and SEO agency acquires the help of a guest posting agency. They will give you a long list of niche-relevant blogs with traffic and DA data to choose publishers. Furthermore, they have professional content marketers to write your guest posts. You can visit https://www.globexoutreach.com/blogger-outreach-service/ to learn more about services and rates.
Guest Posting Brings Relevant Traffic
Just traffic is not enough. You need quality traffic, especially if you are offering a product or service. Irrelevant visitors who have no interest in what you offer can’t benefit you in any way.
Guest posts are published on relevant sites and visitors would have read your article before coming to your site. This means they know what they are doing. These visitors won’t bounce off and are most likely to become a lead and then a customer.
Safest Backlinks
Backlinks are important for search engine rankings. However, Google and other search engines are against link building. They want you to create content that gets natural links. We all know no matter how great of a content you write, you won’t get enough links to outrank competitors.
If search engines feel you are using unnatural means to build links, you may be punished with a penalty. That’s why you need a safe tactic like guest posting to build links. You can never go wrong with a link acquired through guest posting.
Enhances Domain Authority
Search engines prefer sites with high domain and page authority in SERPs. The domain authority is mostly judged by the number of its backlinks. Not all backlinks are equally good. Some offer juice than others, increasing more domain authority than a hundred weak backlinks. Guest posting is encouraged by search engines and gives your domain more power than most other types of links.
Builds Brand Authority
Other backlinks also help you build domain and page authority; however, guest posting is the only tactic that also builds brand authority. You have a complete article to present yourself as an industry leader to the readers.
Anyone who reads the article with your author bio will see you as an authority in your field. The impact you leave on them also depends on the content. Write a piece that offers useful insights to impress potential leads.
Increases Awareness about Product/ Services
You get to pitch a product or service in each post with the option to add a link to your landing page. If you know what you are doing, you can introduce a problem, solve it, and present your solution in a manner that the reader doesn’t feel like you are advertising. You can target the audience of any stage of the buyer’s journey, providing a perfect opportunity to increase awareness about the products or services you offer.
Attracts More Subscribers
Subscriber’s list is one of the biggest assets of an online business. It’s the step they take before going all the way through the sales funnel. Blogs or paid advertisement aren’t the only way to increase subscribers. You can do it through guest posting as well. They are learning about your brand and product/ services and likely to visit your link in the article. Use a compelling call-to-action to get them to take a step further by becoming a subscriber.
Grows Social Media Following
Social media channels are almost as big as search engines with billions of active users. It would be foolish to ignore them in your online marketing struggles. Guest posting is an effective practice to attract social media followers who match your target audience persona.
Helps You Expand Network
Collaborating with other businesses is a smart practice to meet your goals faster. You need to build a professional network for this. Guest posting provides you with the opportunity to meet new publishers and other businesses that would gladly work with you. As guest blogs increase your credibility and build an online portfolio, other businesses are likely to trust you.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
