The daily increase of mobile device owners in 2019 is an indication that mobile devices will continue to evolve as the demand for internet usage continues to rise. With the rapid growth of online businesses, mobile users have been the driving force of economic growth.
This makes m-commerce market a great place to start a new business. The 2019 m-commerce trends show that mobile apps are the most popular way to engage with brands and consumers.
Let us go through four benefits of m-commerce in today’s online business.
1. User-Friendly Experience for Customers
M-commerce has the potential to bring users and companies closer together. It is also a means of increasing customer loyalty, especially in the mobile-first world. M-commerce allows merchants to create a better experience for customers by taking into account their unique needs, such as in-store pickup and return, for example.
2. Convenient Transactions
With m-commerce, transactions are made easier for people. Customers can perform transactions on their smartphones by simply tapping on the phone screen, provided they have access to the internet. In comparison to e-commerce, it makes transactions convenient since you can carry your mobile phone anywhere.
3. GPS Tracking
Identification of user location is easy and helps businesses to tailor content based on the customer’s location. Businesses can provide location-specific recommendations through smartphones like discounts and flash sales for a particular set of customers in a specific location.
4. Better and Safer Shopping
By using mobile devices to shop online, consumers can reduce the risk of getting scammed and losing personal information. Generally speaking, m-commerce is more secure than e-commerce due to its specific security measures, such as two-factor authentication (2FA) and multi-factor authentication (MFA) in combination with biometric authentication like retina scans, face ID, or fingerprints.
Check out the infographic below to learn more about m-commerce and its trends in 2019 and beyond.
My name is Laurice and I’m a writer based in Los Angeles, CA. I’ve been passionate about writing ever since I was young, crafting fiction stories and journaling about my life.
