Facebook marketing is considered as one of the most effective and efficient strategies available for business owners and marketers today. According to We Are Social, Facebook Messenger took the number one spot at App Annie’s list of the top-ranking mobile application by new downloads, while the main Facebook application is the second.
That being said, it would provide businesses with an opportunity to increase their visibility. The social media giant is continuously evolving into a venue for businesses to market themselves by interacting with customers.
Whether you own a small, medium or large business, Facebook is considered one of the most powerful marketing tools by keeping your customers up-to-date with the latest on your products, help you develop your brand’s identity, and widen your audience reach.
Now here are 8 Facebook marketing tips you need to be doing right now:
1. Create Facebook goals that suit your business needs
You must keep in mind to set the right goals and this is the first step to any marketing strategy. You need to ask yourself about what results you’d like to achieve from your Facebook marketing strategy, are you looking to increase website traffic, trying to gain more leads, or would you like to gain more brand awareness?
When setting goals, it is an excellent idea to use the SMART strategy. It means setting goals that are specific, measurable, attainable, relevant, and timely.
2. Make the most from your Facebook page
Consider your Facebook page an excellent free marketing tool for your business. It helps people identify your brand by listing product offerings and services and sharing images, links, and posts on a customizable page to give a better sense of your brand’s character and personality.
Additionally, considering what your targeted audience would like to see is another essential factor. You can share images, links, and videos as long as it connects with your business. You may also want to share content that would be of use to them because helpful information is always ideal.
3. Facebook Messenger chatbots
How do Facebook Messenger marketing and chatbot development work? What are the roles chatbots play to help you improve and increase your marketing efforts?
Utilizing chatbots for your Facebook Messenger can improve marketing, lets you provide better user experience, increase your ROI (return of investment), and help you reduce marketing costs. Getting started with chatbots is not as complex as it may seem and companies like MobileMonkey offer free chatbot to help businesses automate customer support and improve lead generation.
4. Create an engaging content
Now that you have your goals and targeted audience set, drafting your Facebook page content is your next step. It is recommended to plan your posts a month in advance and maintain a regular schedule for posting like five posts per week. By doing this, you can diversify the topics on your posts and keep in mind about any upcoming events or holidays. It is also essential to keep your posts consistent.
On average, a Facebook post with an image, video, or gif receives more than twice the organic engagement compared to those without. On average, a Facebook post with an image, video, or gif receives more than twice the organic engagement compared to those without. Click To Tweet
5. Plan your Facebook ads strategy
You have to keep in mind that growing your audience and business loyalty is not an overnight success, and you have to work for it to earn it. You should aim for higher brand awareness and your campaigns should always focus on being cost-effective and relevant.
If you’re starting you may want to stay within your budget in a weekly and monthly basis to avoid useless clicks and overexposure. Facebook ads spend can skyrocket in an instant when your targeting is not set appropriately.
6. Learn your Facebook demographics
It is essential to understand your current audience and who are currently on Facebook to determine which marketing strategies you have to use and how. Using Facebook Audience Insight would give you an idea of your targeted audience and use this information to laser-target your ads which can help you maximize your ads budget to target people who are likely to become your customers.
Learning your demographics can also help you tailor your Facebook content and posts to make sure that you are providing your audience the right content, with the right voice, and the right time.
7. Monitor daily
It is recommended to monitor your account on a daily basis to be able to respond to comments from your audiences and customers. It is proven that people love interacting with brands and they may not want to engage with a brand or page that has unanswered comments.
Both positive and negative responses from your audience are good things. Negative comments would help you improve on things that you lack and positive ones help you build trust and loyalty from your customers.
8. Keep track and analyze your Facebook marketing strategy
This last step in the list helps you keep an eye on the metrics to analyze results and this includes determining your ROI. Measure your page impressions, fan growth, and know your content’s performance using interactive and intuitive reports which can be downloaded in seconds. It is also suggested to check how you measure up with your competition.
With all these 8 tips on your list, you can start planning your Facebook marketing strategy to help you grow your business and build more loyal customers. You may find that Facebook is one of the most profitable and valuable channels that you can utilize for your business.
Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform and free chatbot builder. He’s also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine. Key interests include: Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.
