Search engine visibility is essential in today's competitive business marketplace. There are over 1.7 billion websites on the internet. All of them are vying for top rankings in the search engines.
If you want to stand out in whatever niche you are in, you will need to do something special. However, knowing that you should do something extraordinary and actually doing it, is a completely different matter.
If you need some help, here are some tips that will ensure that you increase your search engine rankings quickly.
1. Social Sharing
If you can get your social signals to increase you can improve your search engine rankings fast. Put social share buttons on your website to make it easy for users to share your content on social media.
You can also pay your way into getting more shares and links from social media. Most social media platforms have paid promotions, so if you want to increase your engagement you should consider spending a few dollars to increase your visibility.
If you need help you can get a social media manager from Ignite Digital to help you reach your goals.
2. Increase Your Site Speed for Search Engine Visibility
When you have a slow website, major search engines like Google will penalize you for it. This is because it directly impacts the user experience and they want searchers to have the best search engine results possible.
That means more ad revenue for them. If your site is loading slowly due to its design it's time to revamp it and boost its speed.
3. Make It Look Good on Mobile
A mobile-friendly site will also get you points with search engines. While laptops and even tablets are still very popular, most users will use their phones to access the internet. If they don't have a pleasant experience they will leave your website and this will increase your bounce rate.
Once your bounce rate increases this signals to search engines that your site is not user-friendly. This means you will see a further decline in website traffic, so make sure your website looks good and works well on mobile.
4. Don't Ignore Your Images
Your images have power and if you are not utilizing this power then you are missing out. Every image on your site should have a keyword-rich description.
Remember that a search engine is a machine that is controlled by an algorithm and the only way a search engine can know what your site is about is by the keywords on your website.
In optimizing your site don't get so caught up in putting keywords in the written content that you forget to put them in your image descriptions as well.
Final Thoughts
Increasing your search engine visibility is one of those things that you can't afford to ignore if you want to grow your business on the web. If you don't have a strong online presence for your business these days people will see you as out of touch.
The fact is, search engines are now more meticulous than ever about lowering the ranking of websites that don't give a good user experience. Obviously, you don't want to be demoted in the search engines and with a bit of diligence, it is possible to raise your rankings.
If you would like search engine optimization help, please do not hesitate to contact us.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
