Historically, if you wanted to connect with new and existing customers you had to do so when they walked through your door. Today, the landscape for customer interaction has shifted drastically as it becomes less face-to-face and more digital.
Yelp is a platform for customers to find, rate, and review businesses they frequent or visit for the first time. As much as Yelp is a platform for customers to find businesses, it is a platform for businesses to find customers. Transparency and authenticity are business practices and values that society has placed increasing importance on.
Reputation management should not be a practice in hindsight but should be an ongoing process. Provide great customer service every day and you will be rewarded with stellar reviews. Yelp currently has more than 180 million reviews and is projected to top 200 million in 2020. If you build a complete business listing, manage it properly, and provide great products and service to your customers, you can help reach this milestone.
An ideal business listing meets the following criteria:
- Accurate service area map
- Comprehensive business information
- Call-to-action buttons enabled
- Prompt replies to inquiries from customers
For even more guidance on building the best possible listing and managing your business on Yelp, refer to the full visual from Housecall Pro below.
Drew is a content marketing specialist in San Diego. He loves learning, writing, and all things creative. When not working, you can find him in the ocean, in the kitchen or in a book.
