Undoubtedly, we are in the digital era. With constant growth of handheld devices (Smartphones, tablets, etc.), most of advertisers and business promoters are paying attention to online marketing. It is true that digital marketing brings positive results like increase in traffic. However, it is not rocket science. A 2016 survey of Econsultancy states that only 22% of companies are happy with conversion rates of their digital marketing campaigns.
It is sure that you will have queries what businesses do if they have no satisfaction from their online marketing efforts. Ignoring the non-digital world would be a mistake if you want to have maximum customer reach. In brief, you should use offline marketing tricks along with digital one to draw maximum people to your business. These old school marketing tricks still work and bring results. Here are some offline marketing tricks to promote your business:
Offer Free Gifts to Your Existing and Potential Customers
It is hard to calculate the returns from giveaway gifts. However, giving gifts to consumers work. These promotional products like water bottles and notebooks help you expose your business in and around your area. For example, you distribute water bottles with custom labels to people in and around your business locality. With this, you increase your brand visibility and develop a relationship with customers. You can offer them a free gift when they place an order for a product/service. The offered free gift like water bottles with your personalized label will be carried by your patrons wherever they go. With this, your business will get advertised and maximum exposure.
Plant Seeds
In your business operation, you have to go out and meet people for several purposes. In your visit, you have conversations with people of different levels. You know you should use this opportunity to promote your business. Produce your business card or a gift with your business logo to people you meet. By this, people can refer your business to one looking for the products/services you are offering.
Produce Handouts/Flyers
Recall the time when you clicked an ad you came across online platforms. We often come across online ads in a large number every day, but we ignore them. You know no one ignores a friendly, smiling, and real person.
Offering flyers or handouts is the right way to enhance your brand awareness if you operate a business in your local area. On handouts/flyers, you can mention your business logo, promotional offers, sales, and events. You need to choose a location and time of a day when there is a heavy footfall for distributing your flyers/handouts. If you want to target parents, choose the area of educational institutes. Some people pay attention to your handouts while some can place the same in the dustbin.
Recommended: 9 Tips to Creating Better Promotional Products
Send Postal Offers
In today’s world, each brand has a one mailing list. Most of businesses send emails to a large number of recipients, but they get nothing as results. You hire a firm for email marketing. However, you have lower outcomes in comparison with your expectations.
In this digital age, think about being old-fashioned. Opt for sending your business offers or discounts by post. To track the outcomes from this trick, you can set a virtual number, making it specific to your postal offers. With this, you can track the call that comes through your set virtual number.
Participate in Trade Shows and Conferences
To take your business to the next level, you need to be visible by personal methods. Participating in trade shows or attending conferences is one the most effective personal methods for promoting your business. Setting a counter at a trade fair helps you connect with potential partners in a large number. You can hand out your customized business cards to people visiting your counter in the fair. Besides, you can appoint some of your employees in different areas of the trade show to distribute your company cards. Get in touch with a professional designer to avail custom designed cards and labels to use in trade shows.
Opt Print Marketing
Go for the old-fashioned print marketing way. You can choose your local and national newspapers/magazines for your business advertisement. For offering physical reminder, you can provide business links in your newspaper ads. Ensure to give online as well as offline contact information so that customers can get in touch with you in a way that is the most convenient for them.
Host a Special Event
Hosting an event is a traditional, but effective method to promote a business. You can organize an event like opening ceremony or anniversary to fetch your loyal customers back. By organizing such an event, you can draw the attention of passers by. Apart from opening or anniversary celebrations, you can opt a festival like Christmas to organize an event in or around your business locality.
Conclusion
In the contemporary world, you need to balance your marketing strategy if you are serious about the expansion of your business. Don’t hesitate to use offline marketing tricks along with your online marketing strategy.
Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
