If you’re running your own business, you’ve probably already heard about SEO. However, what you may not know is that investing in it has become a must for companies in just every industry. 93 percent of all internet experiences start with a search engine and internet users almost always click on the links that appear on the first page of search engine results pages. This means you need to come up with your SEO strategy and start building your keyword list. But how exactly do you brainstorm for keywords? Here are a few tips that are guaranteed to help.
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Focus on Your Product/Service
One of the first things you need to do when brainstorming keywords for your SEO campaign is to think about your product/service. What your business offer is probably how you think of your company and how you want customers to perceive it as well. Coming up with keywords related to your product/service should be a breeze and it’s recommended that you focus on it. This is especially the case since most people who browse the web for products/services use these terms. As a result, most businesses want to rank well so expect the competition to be stiff.
Study Your Competition
Knowing what your competition does is one of the most important parts of running a business. This also includes paying attention to the keywords they use in order to get their website to rank better. Of course, this doesn’t mean you should copy absolutely everything your rivals do. However, being aware of their strategies should help you realize what you’re doing wrong and avoid making mistakes they’ve made. Have everyone included in the brainstorming session check out your competitors’ SEO efforts and coming up with your list of keywords won’t be difficult.
Use a Whiteboard
Brainstorming is all about coming up with as many ideas as possible, right? This means you’ll need to write down everything you and your staff members come up with. Using a whiteboard is a perfect way to do so as it allows you to come back to a keyword idea you considered and discuss it further. Also, if you end up eliminating a potential keyword, you can just erase it and move on. Therefore, before you start coming up with keywords for your SEO efforts, make sure you get a whiteboard for your office. Also, ensure there’s always a quality whiteboard marker right next to it.
Rely on Google
You're coming up with a list of keywords you expect your target audience to type into search engines, so why not turn to one for some help? Once you identify a keyword you want to use, type it into Google and see what kind of suggestions will pop up. Include some of these phrases into your SEO efforts and staying ahead of the pack should be easier. Also, don't forget that there's the "People also search for" feature you might want to make the most of as well.
Identify Your Prospects’ Problems
Most people turn to a search engine when they’re looking for a solution to their problem. In fact, the web has become a go-to place for any kind of solutions and taking this into account when choosing your keywords is recommended. Sit down with your workers and try to identify problems your prospects might face on a regular basis and base your keywords on it. If you’re stuck with ideas, you can always think about your current customers. What kind of a problem they’ve had before they turned to you? Why did they choose you over your competitors? Answer these questions and creating your keyword list should become easier.
With the way things are right now, your SEO efforts are guaranteed to pay off. However, this is only the case if you design your strategy carefully and choose the right keywords for your campaign. Have the tips covered in this post in mind when doing so and your brainstorming sessions will be even more effective. Once you have a long list of potential keywords, it’s time to organize them and decide which ones are worth sticking to. Keep a close eye on how well they’re doing and don’t forget to tweak your SEO efforts as often as possible.
Diana Smith is a full time mom of two beautiful girls and a passionate blogger. In her free time she enjoys exercising and preparing healthy meals for her family.
