Marketers are shifting more of their budget than ever before into influencer marketing as they seek alternatives to traditional media channels in order to effectively boost brand visibility and engagement in today’s information-saturated world. In fact, a recent study published by influencer marketing platform SocialPubli.com revealed that 6 in 10 marketers will be increasing their influencer marketing budgets this year.
6 in 10 marketers will be increasing their influencer marketing budgets this year. Share on X
The infographic below shares insights from SocialPubli.com’s 2019 Influencer Marketing Report and provides a snapshot of how marketers view and use influencer marketing in 2019. The data shows that not only is influencer marketing poised to continue on its upward trajectory, but it is becoming more sophisticated as it enters its next evolution with many things changing, from the way marketers find, collaborate and pay influencers to the way they measure results.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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