Artificial Intelligence, in spite of the controversy that it provokes, is treading hard and has the capacity to introduce fundamental changes in almost all industries. Cities can become smarter, and they can automatically scan your face for security and leisure reasons. Even medical care and other fields will change completely. But what about small and medium entrepreneurs? Do you think that this will not affect your scope of work?
Artificial Intelligence (AI) is defined as the technological development that gives machines the ability to learn from their environment and without external help, thus expanding their services.
The term originates in 1956 when computer scientist John McCarthy presented his preliminary studies on intelligent machines during the Dartmouth Conference. AI combines a huge amount of data with intelligent algorithms and fast processing and thereby makes a decision based on the data it considered. As a result, AI will only get better with time as it accumulates more data. AI can be integrated into business operation with tools developed by app developers.
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Its importance lies in that it not only benefits the big companies. For companies that are smaller or are starting to grow, the way in which Artificial Intelligence solves the daily problems of the business with its customers is better, more intelligent, efficient and critical than the previous instruments, which today are considered problematic and tomorrow they will have the category of being, directly, obsolete. You should meet with app developers to take advantage of this technology.
It may all sound too futuristic, but since the media began talking about smartphones or tablets until the landscape of the offices of all SMEs changed completely, it is safe that little time elapsed.
The AI Apps that SMEs Must Master
Times change, the rhythm of the world accelerates to huge marches and, consequently, it is urgent that entrepreneurs advance to events. Not to get lost, below are some of the app developers tools that will be key in the future of SMEs.
Chatbots to Improve Customer Services
The behavior of the client has changed dramatically in recent years, largely thanks to the technological revolution. 30% of Internet transactions now come from mobile devices. Although smartphone owners spend 85% of their time in various applications, only five of them fully capture their attention.
This is where chatbots emerge as a solution to improve customer support. They are small programs of Artificial Intelligence designed by app developers that communicate with users emulating a human assistant. Its potential is immense and extends far beyond the domain of electronic commerce.
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Security Apps
Getting the technology to identify pernicious behaviors that endanger the user is nothing new, as demonstrated by the existence of antivirus for thirty years.
However, thanks to the technological evolution, antiviruses are becoming better: smarter, faster and more effective.
AI allows technology to locate potential hazards according to specific patterns and previous behaviors, improving their experience and improving detection tools.
Now, the computer services of a company not only know when they are facing a virus, but they can also know how they are going to attack in a statistically detailed way. You should contact app developers to integrate AI into your business app.
Facial Recognition Apps
Facial recognition technology is becoming increasingly fashionable. The new smartphones are already used to unlock the screen or send animations via chat; in the United States, the churches resort to it to monitor the attendance of their faithful; and in Great Britain, merchants use it to detect habitual thieves.
The police of Wales applied it to arrest a suspect outside a football stadium, while in China, it is used to contribute to the comfort of guided tours.
From now on, SMEs will be able to rely on this resource to identify their workers, saving large costs in security systems that, over the years, will become obsolete.
Advanced Control Dashboards
The dashboards or control panels guarantee the correct management of the brand.
A simplified dashboard can be an intelligent spreadsheet that communicates to the user whether or not it is complying with the company's KPIs, that is, the key performance indicators that provide information on the level of performance of a specific process to show their progress.
Some of the available apps in this regard are APIs or Alteryx. All of them contribute to refining what actions the company can carry out to improve its customer service based on Big Data.
Predictive Marketing Apps
Predictive marketing is based on immediately identifying patterns of potential new customers to offer them a more specific and personal shopping experience.
The detection of these behavioral guides facilitates the introduction of AI into the sale of products through robotic automated talks with the consumer.
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Thus, it is concluded that new technologies have drastically changed traditional marketing. Now, the marketing works in a more concrete terrain and adapted to the client. The future advances towards an increasingly aggressive level in terms of proximity to the buyer, whose needs will be read as a map by the AI.
In conclusion, SMEs must stop observing the advances of Artificial Intelligence as a future curiosity and start treating them as a challenge of the present.
On this depends its survival in an increasingly hyperconnected world, where not only companies belonging to the strictly technological sector can benefit from the audacious use of these applications.
Artificial Intelligence makes an ostensible increase in productivity available to all SMEs, regardless of their sector. The years to come will be those that determine which companies have taken advantage of the moment or not. You should meet with app developers to take advantage of this technology.
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, one of the leading app development companies in New York, USA & India that holds the best team of skilled and expert app builders. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column. She also write for top software companies.
