If you ask marketers why they are allocating their budgets into content marketing, most of them will say that creating content makes their audience view their organization as a credible and trusted resource and also helps them to build loyalty with existing customers.
Thanks to the Content Marketing Institute who is doing yearly research (for both B2B and B2C) about trends, predictions and changes in content marketers, we can all check and find the valuable insight about the strategy marketers around the world have used in their campaigns.
Inspired by lots of interesting things which the research contains, we at Point Visible have decided to create an infographic to visualize all the data and help you to easily keep up with those trends.
Here are a few key things you will learn more by checking the infographic below:
- What are the benefits of a documented content marketing strategy?
- Which types of technologies B2B and B2C CM marketers use?
- What B2B and B2C CM marketers say about proficiency with use of CM technologies?
- What techniques they are using to research their target audience?
- Are they using paid methods for content distribution?
- ...and many more
We are really proud of the design for this one so, enjoy!
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Martina is a co-founder of Point Visible digital agency. She is a digital marketing addict with years of experience, who also enjoys graphic design both at work and in her free time. And yes, she loves to travel. To travel a lot. 🙂
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