How much do you value your customers or potential customers? Of course, it’s true that you value them for the sale of your product or service. But what kind of value do you place on them along the journey that they have from lead to established?
If you’re not thinking of their value along the way, then it’s likely that you’re neglecting your lead nurturing pipeline, and that could have some negative affects. No matter if your potential customer has some serious interest in your business or if they’re just passing along, they have pain points - some of them bigger than others. And those pain points are up to you to alleviate; doing so is going to help you make sure to fully develop your lead nurturing process. What does the ideal pipeline look like and what steps can you fix in your business? This graphic explains it.
Infographic courtesy of Salesforce.
Promotions Coordinator at Ghergich & Co.
