Email marketing is a traditional strategy used in digital advertising, in the sense that email marketing has been around for decades. A key factor affecting the longevity of email marketing is its ability to evolve alongside new trends and technologies.
With email, it’s possible for you to target consumers in other online channels, such as social media, website, and mobile. An omni-channel approach via email marketing is not only cost effective for your digital campaigns, but it also saves your customers a lot of time whenever you provide them with a seamless online experience.
Email also has the ability to help you meet your content marketing goal of delivering personalized, well-targeted messages to prospective and existing subscribers. By tracking your audience’s behaviors, demographics, and expectations, and then serving them with the content they need and want, people’s perception and interest toward your brand can vastly improve.
Here’s an infographic that you can use as you start building a more forward-looking strategy in email marketing for 2019 and beyond.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
