It’s time we bid farewell to 2018 and embrace the new year, and the changes it brings. With that said, following we are going to mention the major Online Marketing trends that will define 2019 for SEO experts.
1. Blockchain
Blockchain technology has created a rift ever since it was an introduction. It had several other advantages despite introducing a new commodity in the world. Somehow it made the internet more secure, and Webmasters want to integrate this in their websites.
Thanks to this, SEO experts will now implement blockchain technology in their tactics, starting by validating backlinks. It's too early to say how blockchain will affect SEO but experts are having an experiment with this tech, and we hope to see some major developments the next year.
2. Voice to Dominate Searches
The Voice search option was properly explored in 2018, but we expect to see some major developments this year. Let's be honest; everyone says this is coming! We were teaching computers to understand our speech for years; it’s time we reap some fruit of our work.
According to a guess, by 2020, almost 50% of online traffic will originate from voice search.
3. Optimizing for Video
Voice search isn’t the only thing that will take over the internet; Videos are on the rise as well. They are a popular medium of information, and they attract customer traffic if used properly. While you believe they are excellent to rank on YouTube, they won't do you any good if you don’t optimize them with the right keywords.
It is believed that videos will become a magnet of almost half the internet traffic in 2020.
4. Artificial Intelligence
Don’t worry; robots won’t take over us because no one is developing Skynet. But Artificial Intelligence will likely take over the internet, and we may see some of its next years. AI will be among the major SEO trends of 2019, and everyone saw it long coming.
As Google Introduced RankBrain in 2015, a search algorithm that will improve on its own based on trends, patterns, and results. Everyone knows Google and other big companies were cooking something. The Rise of SIRI, Alexa, and Bixby was never enough, but then again, they served a different purpose. To survive this revolution, agencies like Mesa SEO company are changing their ways.
5. Influencer Marketing
You will need someone to vouch for your services and products. When it comes to running a business, it's hard to navigate through competition, so you need someone with a following to spread your message. So, what trick should you use?
It's hard to decide because the trick list is far too long, wait, about connecting with an influencer? Well, this is not the first time we are going to see it. It’s an age-old tactic; the only difference is it's being revamped for a new audience.
These influencers are popular on Social Media, so they will convey your message better than you ever could. But the issue is, you have to get their approval about what you do and offer. Most of these influencers spend their time on Instagram, so that will be a good start.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
