If there’s one thing I’m certain about SEO is that you have to work on it regularly.
You have to check the best keywords to use, follow basic search engine optimization rules, use effective tools, produce time-worthy content, and generate traffic from different sources like search engines, email marketing, and social media platforms.
You probably created numerous blog posts by now to improve your on-page SEO and daily hustling to build links to improve your off-page SEO. And yet, all these are getting you nowhere.
You might be forgetting the one important thing. If you master this, backlinks will instantly flow in. But first, let’s talk about on-page and off-page search engine optimization.
The Free SEO Ebook You Must Read
If you’ve read, HubSpot’s Learning SEO from the Experts, you’ll know that on-page SEO affects your search engine ranking by 25% – which means, search engines prioritize your off-page SEO more.
So what should you do now? First things first, you have to focus on off-page SEO since that’s what most search engines count the most to help you rank higher.
Discussed in the ebook, do note that submitting to directories and paying websites to get backlinks are a huge no-no especially for your off-page SEO efforts.
Guest posting is one of the most common and helpful ways to get backlinks. But keep in mind that your website or link should be related to the site where you are submitting a guest post to.
Hence, if your website is all about food, don’t get a backlink from a site who shares content about cars. It just looks spammy.
Another thing is to make sure you’re getting a backlink from a reliable and high domain authority (DA) website. You can use the MozBar to easily see the DA of a website.
One Thing You Should Do to Improve On-Page and Off-Page SEO
SEO is hard work and a daily task. You have to work smart.
What if I told you there’s one thing you can do that will better your on-page and off-page SEO at the same time?
Do you know what it is? It’s very simple actually. It’s sharing helpful and informative content.
When you share this kind of content, you’ll get traffic straightaway and other content marketers and blogger will link back to your site because they found your content as a reliable source of information and included it in their article.
If you’ve noticed, it’s just like what I did when I shared HubSpot’s useful ebook earlier. By the way, what I’m sharing now with you are the things I learned from their ebook.
How Do You Write Helpful Content Worth Linking Back to?
Search what others are asking or searching for that is related to your website.
You can search using an SEO tool or simply Google Search. Google’s predictive search is there for a reason and that’s because most people are looking for that type of content.
You can also search on Quora to see what people are asking. You can create content based on that. You’ll be more helpful if you answer their questions.
Don’t forget to ask yourself if others will find it useful before writing a blog post. If a topic comes to your mind and you think a certain niche will find it valuable, go write it.
One of the effective content marketing hacks is to write what’s trending for the week. You can check on Twitter or on Google Trends. This is a sure-fire way to get traffic and anyone’s attention.
Sharing content based on data and statistics is another powerful way to get back-links since this type of content provides a lot of facts.
Work Smarter – Not Harder
SEO is an everyday task. That’s why you have to keep doing it and be open to learning from others and from your mistakes. You’ll fail and grow faster.
As you optimize your content for search, it’s also essential to put some time on reading SEO articles by others. There’s no doubt that you’ll learn a new hack or tips you can apply.
Belle Balace is the Marketing person in LogoAi.com, an online tool that generates logo designs for you.
