Elaborating a sophisticated approach to promoting your brand is a matter of experience and creativity. It can be either a pair of classy Oxfords or a writing service. It takes a lot in any case. You can be the most foreseeing and artistic visual content marketing strategist, but sometimes you can get a feeling that you lack something crucial. This something that has been making you unconfident and extremely critical to your own work and vision is – expertise.
Expertise involves not only your experience or soft skills but also an ability to predict and plan way ahead. Finding and adopting such an ability takes time and efforts especially, it since requires researching tons of sources and materials. For this purpose, we’ve compiled a list of informative articles, useful tools and experienced people with their advice that will definitely boost your visual content marketing skills.
PERSONALITIES
The best way to learn a skill and get up-to-date information is to ask a friend who's good at it. Possibly, you don’t have a great share of people around you who know quite a few things about social media visual content marketing. But fear not! We’ve prepared a list of respected and proficient couches, consultants and simply good marketing strategists who are ready to share their experiences and tips with you.
Sue B. Zimmerman is a person of contagious enthusiasm and great marketing experience. Her courses and seminars have helped dozens of small and medium businesses improve their social media agenda and build up a brand out of an unlikely-to-be-heard name.
No matter what topic her training is, she always gives three recommendations that she truly believes are a foundation of success.
- Pictures posted on a social media profile are a resort people are desperately looking for. Making sure that each of them is an individual and pleasant dimension is a must. Avoid obscure, deem, or unclear photos.
- Catching viewers’ attention is an opportunity for your brand to narrate a fairytale of your own. Though the characters are limited, you get a chance to be unique and classy.
- Visual marketing is all about inspiring people and making them devoted followers seeking a well full of wonders. Connect and feel the people by engaging them in creating their own story.
Louise Myers, who’s spent quite a few years working as a graphic designer and freelance fashion journalist, knows a great share of life-hacks that have turned small companies into a trend.
She believes that being bold and challenging is a key feature of any project that aims for the stars. By combining minimalism and proper shapes, you can activate the most important element of visual content marketing – attraction.
- The world of social media prefers height to length. Therefore, apply up-to-down shapes that will be a great fit for your Instagram or Pinterest account.
- Since up to 90% of users browse their social media networks they aren’t going to waste time by surfing through tons of feed; they will simply scroll down to something brighter. For this, make sure that your content engages viewers by radiating colors and creativity.
- Leading an SMN profile is a creation of a brand. A brand is all about an idea that doesn’t change its core, but, with time, simply embellishes its attributes. You want your gamma, fonts, and labels to be homogeneous. It’s not a circus poster, right?
Rebekah Radice, a prospectus visual couch and motivator, is an active member of the content management community, who’s been sharing her experiences and expertise with visual marketing newbies and pros, and she’s got some secrets to spill!
The master of promotion and viewers’ attraction wants you to be confident and ready to make decisions of a lifetime.
- You must have thousands of ideas boiling in your mind, where each and every one of them seems to be a great one. Notwithstanding, you need to choose only one, make it central and build up your empire around it.
- Feedback is life; feedback is love. If your audience is not appealed to it then whatever you’re doing is going south. Avoid it by inquiring your followers about the properness of visual content.
- Changing a perspective on your strategy and refocusing it on fresh ideas makes your social representation vivid. But, don’t push too hard since the abundance of colors and contrasts can end your business plan before its actual implementation.
ARTICLES
Getting a few pieces of advice from experienced and sophisticated couches is a great investment in the development of your brand. However, the flow of media encourages people to get a fresh perspective on known things daily and to generate ideas worth sharing. For this, we offer a few articles that can motivate you to do even more.
1. The Psychology Of Visual Marketing by Wade Harman
Here, you can get an insight into an element of visual branding that contributes greatly to your work, though it’s often discarded.
It underscores the significance and influence of SM in an average person’s life and how the two interact. The article is centered in the essential question of how come SM makes people change their lifestyle and develop a new way of perception.
Do you still think people simply do what they want to? Not really, there is a huge elephant in the room, and that’s what this article is about.
2. The Key to Discovering and Engaging Your Most Loyal Fans by Braveen Kumar
Even though the participation of SM is great in everyday life, lots of businesses still don’t take it as a serious opportunity to establishing their brand, and that’s a grave mistake of theirs.
Mostly talking discussing the phenomenon of Snapchat, the author highlights that millions of people are engaged in sharing millions of pictures and posts every day, and that’s a great investment into visual content marketing.
Apart from this, the article takes into consideration the use of related content that helps share your views, presentations, and increase the number of potential customers.
3. Content Can Be King, But Presentation Is The Crown Prince by Peter Boyle
It’s believed that branding and promoting are based exclusively on visual representation and, therefore, you can sell and push any useless product simply by wrapping it in a fine gift-paper.
Boyle argues this stereotype and assures that the content is as important as its advertisement. He says that even if a webpage is the rustiest ‘can’ in the pile it can have high and profitable traffic.
On the other hand, balancing the two elements of a website can make a great leap towards sufficiency and great revenue. Here, the principles of visual and content marketing are intertwining into a new dimension that shutters one’s firm opinion.
TOOLS
When your knowledge has expanded, and you’re ready to start implementing some of your most daring visions you’ll probably come across a problem of where to start. Right, it can be a hard thing to do to choose a functional set of tools and applications which will assure the best and most adaptable opportunities to apply your creativity.
For this, here’s a list of online and smartphone platforms that can be a great help when it comes to elaborating your projects.
1. CANVA
Canva has been a bombshell during 2017/2018 since it has brought a world of colors and applicable creativity to you closer than ever – to your smartphone or laptop.
The app allows you to create customized business cards, resumes, posters, fliers and other items of visual presentation. The interface is easy to use for both design professionals and beginners who have never heard of Photoshop.
Apart from offering you’re a wide range of in-built images, pictograms, fonts, colors and templates that give you an opportunity to apply your creativity and vision for your own sake.
Canva is truly an impressive free-of-charge platform that can be used by visual content strategists for developing, improving and apply great business ideas.
2. ANIMOTO
Animoto is a compilation of modern trends and mainstreams in the field of video editing. If you are looking for a good application that can help you elaborate your moving picture with the best quality, then this one is definitely for you.
Besides helpful guides and tips that will make the process of creating a video as simple as possible, you’re provided with templates that help you target a specific audience.
Apart from video editing, Animoto gives you a wide range of presentations that you can adjust to your promotional needs by simply filling in necessary information into an already prepared outline.
Even though the application is not free-of-charge and requires a monthly or annual subscription, it’s a handy tool in any small or media business owner.
3. QUOTESCOVER
Quotescover is a perfect app for writing and creating posters, cards, banners, and other visual content marketing tricks by selecting in-built quotes or add ones of your own. A nice set of fonts and tones allow you to establish your brand’s name as a ruling force in the world of social media.
The best of all is that the app is free and available for people of all ages and experience. It’s easy to use, comfortable to work with and amusing enough when you get a hand on all those options.
When choosing a quote or writing one of your own, make sure not to get carried away with the flow of creativity since targeting an audience and pushing your core idea can be easily distracted by the diversity and applicability of the app.
