Happy Monday!
Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.
Enjoy!
From Visual Contenting
The Visual Elements of a Brand Identity
Your brand identity is a reflection of what shoppers think of you based upon what you do, how you do it and why you do it. Crafting a deft blending of your mores, voice and look will make you instantly recognizable. Of course, people are largely visual creatures, so your look will usually be the first thing that attracts interest. This is why developing an understanding of the visual elements of a brand identity is key to establishing a cohesive persona for your company.
9 Content Marketing Tips to Apply to All Campaigns
Content marketing still works for businesses who want to reach new leads and keep current customers engaged. Sixty percent of content marketers produce at least one piece of content each day, which shows that not only do you need content but you need consistent content to keep users engaged.
When it comes to content marketing, though, it’s difficult to know how to market every piece of content you publish. What works for one topic might not work as well for another. Figuring out what the search engines want is next to impossible most days. Fortunately, there are some tips to apply to all your campaigns, and here are nine of them.
Top 5 WordPress Editorial Calendar Plugins to Get Your Content Writing Organized
Content marketing is all the rage right now not only because it’s effective, but also because it’s accessible and easy to adapt to any business. As Julia McCoy of Express Writers revealed, she has successfully attracted $4 million in client revenue through content marketing, it’s time you invest in content marketing in a professional way.
When it comes to content marketing, you can write about virtually anything that’s engaging and educative. The more content you write, the more value you add to your target audience’s life. And the more trust you can build in your prospects eventually. That said, you have to write a lot. And a lot of content may get you overwhelmed if you don’t have a content plan in place to help you with a big picture of what you’re going to produce.
That’s when we need an editorial calendar.
4 Ways to Find Best Sites for Guest Blogging
Many modern businesses actively engage in various search engine optimization (SEO) activities. The main reason is that, aside from helping your website rank high in search results, these activities can also help you build an online reputation, authority and trustworthiness. That way, a business can position itself as the industry professional, which will allow it to attract more organic and qualified leads. What’s more, you have the opportunity to broaden your audience with guest blogging and ensure that more people will read your content.
Agile Marketing – Increase Sales in Real Time
How well do you “think” on your feet when it comes to adapting your business? Can you take something that’s knocking it out of the park—or something that falls flat—and adapt it (or remove it) to take advantage of your good thinking (or your dud)? If you don’t, then you’re missing out on an opportunity that’s become known as agile marketing.
Agile marketing is the ability to be nimble, to change in real time, generally in response to the results of an effort that’s been created via the internet or social media.
4 Key Advantages of Working with Micro-Influencers
As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. Micro-influencers offer the perfect combination of proximity, credibility, engagement, and affordability and unlike what happens with macro-influencers and celebrities, the content that they produce resonates with their audience because they are relatable.
5 Crucial Tactics to Market Your New Business on a Shoestring Budget
Are you worried that marketing costs too much?
True, Coca-Cola spent $3.499 billion on marketing in 2014, while McDonald’swere splashing out $2 billion in 2017.
But for smaller businesses looking to make a big noise, it doesn’t have to be that way. With creativity, ingenuity, and smartness, you can market your business on a shoestring budget – just like Dropbox did, and just like Dollar Shave Club did. Here are five ways to do it.
How to Craft Brand Stories that Attract and Sell (Very Well)
The world of marketing is always evolving so fast most marketers fail to catch up.
With trends coming and going, it can be confusing to know which to follow and which to ignore. With the cyber revolution, marketing as we know it just won’t cut it anymore.
From Around the Web
Weekly Content, Social and SEO Roundup (September 03 - 10 2018)
Latest News
If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.
If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.
Following are some latest news:
https://visualcontenting.com/news/techcrunch-weebly-brings-more-e-commerce-features-to-mobile/
https://visualcontenting.com/news/garyvee-encourages-you-to-give-your-2-cents-my2cents/
https://visualcontenting.com/news/convince-webinar-truths-lies-about-making-great-video-yourself/
https://visualcontenting.com/news/latermedia-you-can-now-repost-instagram-stories/
You can read more news here.
Latest Jobs
| Job Title | Company | Location |
| Director of Marketing, Digital @Fender | Fender | LOS ANGELES, CA |
| Social Media Editor @thrive | Thrive Global | NEW YORK, NY, USA |
| Social Media Community Manager @StubHub | StubHub | SAN FRANCISCO, CALIFORNIA |
| Social Media Manager @performics | Performics | CHICAGO, IL, USA |
For more interesting jobs, visit our job site.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.
Happy marketing!
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
