There is no doubt that influencer marketing has a lot of impact on today’s business world. Though major marketers have realized its value and are trying to integrate it into their marketing campaigns, they often fail at getting the desired results.
Here are 10 influencer marketing strategies that you should follow to improve the impact of your influencer marketing efforts and to grow your business.
Discounts & Coupon Codes
Many consumers look for coupon codes and discounts before making a purchase. Influencers can include these coupons into their content to drive more sales and conversions.
Blog Posts
Publishing blog posts and other content raises brand awareness, and drives more traffic to the company’s website. These blog posts have a longer life in the search engine results pages, and are noticed by users whenever they search for related information.
Brand Mentions
About 40% of Twitter users make a purchase after reading a tweet from an influencer. The above fact makes it clear how brand mentions on social media platforms can impact a brand’s image and drive sales.
Giveaways
Many brands are also using influencers to promote giveaways and contests. This can help to increase brand awareness and promote your products. Such contests are viewed as a fun activity by potential customers, who start getting more involved with branded content and messages.
Long-Term Relationships with Influencers
Realizing the value of influencers, marketers have started focusing on long-term relationships with key influencers who partake in brand promotion activities. Influencers have a large number of fans on various social media platforms, which places them in a better position to reach your target audience in the most cost-effective manner in less time.
Events/Product Launches
If you want to know who your influencers are and how they work, invite them into your brand events and product launches. You will benefit more when these events get a lot of media attention and coverage on social media networks by the same influencers who mention your brand in their posts.
Takeovers
Through this strategy, brands allow influencers to take over and operate their social media accounts for an agreed period of time. Influencers can then post on company’s behalf, and promote the brand to their followers and groups.
Guest Posts
This is a cross-promotional strategy applied by major brands to make their influencer marketing effective. Both influencers and brands engage in guest posts on each other’s websites. It helps brands tap the influencers’ network while influencers further enhance their image and authority with a post on the brand’s website.
Free Products
Many small businesses are approaching influencers for reviews and recommendations in exchange for free products or services rather than paying them fees.
Challenging Your Influencers
When you launch a competition among your influencers for generating maximum shares, sales, or engagement, it motivates them to win and drives better results. This leads to more effective brand promotions.
Once you know the 10 strategies discussed above, you can choose the one that suits your business’ goals and your budget. You can even choose to utilize all of these strategies according to your marketing requirements and capitalize on each one of them.
We also have created a gifographic below that goes into more detail about each of the 10 influencer marketing strategies. Check it out, and please share your comments below.
My name is Brian Mechem, and I’m the COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs.Grin’s software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.
