YouTube – and video content in general – is quickly becoming the highlight of most brands’ and websites’ content marketing. Everyone is doing videos nowadays, simply because there are a lot of users to tap into on YouTube and similar video sharing platforms.
While producing videos that are attractive and beautiful is easy, engaging users and keeping them interested is another story. Stories should be the main core of your YouTube videos and we’re going to take a look at the reasons why in this article.
More than Just Visuals
Anyone with a DSLR or a mirrorless camera can start producing videos in minutes. Video editing tools are also more accessible than ever, which means you’re competing against thousands – if not millions – of other content creators on YouTube. Competing on visuals alone is no longer enough.
Since everyone can make beautiful videos, it is more important than ever to stress on the actual content of the videos you’re producing to win the audience’s heart. The stronger your key messages are, the more user engagement you will get in return.
Taking the audience with you on a journey to get a master of public health degree from the University of Arizona, for instance, will keep them engaged. As each video features the obstacles or issues you have to deal with in order to get a public health degree online, the audience will feel more and more connected.
A Recognizable Face
Another important reason why stories matter is because the audience will have a better time connecting with faces – the people behind your brand or website – than the brand itself. You don’t have to appear in the videos yourself, but it is much better to let the story flow in such a way that the viewers can relate to the people in the story.
A lot of brands are doing this. Some feature YouTube influencers so that the audience recognizes the faces directly. Others choose to build their own characters from the ground up, allowing the audience to tag along in the characters’ journeys.
By adding people to the stories you tell, you’re also building a much more personal relationship with the audience. Before you know it, you’ll start getting people wishing the characters good things even though the stories are really about the brand or your website.
What’s Next?
One last reason why stories should be the core of your YouTube videos is progression. You don’t have to worry about retaining your audience because they will tune in for the next part of the story automatically. Getting viewers to subscribe for more will be much easier to do now that they are fully engaged.
When you’re starting a new YouTube channel or if you’re just getting started with video content, introducing a powerful story can really help jump-start your entire campaign. You can get viewers hooked early and keep them interested for videos to come. Now that you know how stories can really alter the way you do video contents, it is time to develop your own and start making videos that stand out.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
