There are lots of effective ways to make your business website perform better for you, and great content, is, of course, the end goal of all of them. Good content is anything that is useful or entertaining, but the best content is content that is both of these things. Because of this, infographics are one of the most 'shareable' of the common types of blog content, and if you are not using them to market your small business blog, you should definitely add this skill to your checklist!
Why People Love Infographics
Some sites claim that their traffic boosts by as much as 12% when they upload an infographic, suggesting that it is a medium a lot of people love, but why? Well, infographics strike a good balance between hard facts and visual content. While people may prefer looking at pictures to reading a lot of text, they also like words to put things in context, and often, when searching for information, are looking for facts and statistics. Infographics can, when done well, give them the info they want in a format that is easy for most people to digest. A lot of people also prefer them to video, because they take less time and data to view no matter what device you are using, and you don't need to hear sound to be able to take in the information.
Why Boost Your Skills?
Of course, you may wonder why you need to learn infographics, when you can already create content you like and which performs well for you – especially if you are not someone with design experience and think it looks like a difficult skill for you to learn. However, you only need to look at the popularity of things like online business programs, like the online bachelors in business available from Arizona State University, to see that people out there are all building up new skills to aid them in business wherever they can, so adding some new strings to your bow in terms of your web content creation abilities is just another way to stay ahead of the curve!
How Simple Is It?
While you may not have the skills or the software to make infographics using advanced desktop publishing or computer drawing skills, this isn't a problem for creating simple infographics that will appeal to your readers. You can use online infographic creation tools that are simple to learn, or even create them using things like PowerPoint if you want to. What is more important than learning software is learning how to present data well and how to find interesting facts and statistics to create visualizations of – essentially the same skills as for designing other kinds of content.
Adding some infographics to your small business' blog is definitely a good way to expand your content and can often perform well on social media shares, so why not start learning how to make them today?
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
