The rise in social media has given businesses of all sizes a brand new way to market themselves to the masses and connect directly with both prospective and current customers. In addition to being able to use your social media pages to provide outstanding customer service, you can also use it as a fantastic marketing tool, if you know how to make the most of it.
Check out the tips below to learn a few ways to make social media your marketing tool from the heavens, especially when you’re using it in combination with other technology like weaveability.com to achieve your B2B and B2C goals.
Social Media Can Increase Traffic to Your Website
The right social media posts can have a big impact upon the amount of traffic that you get to your business website. If you have been searching for a way to increase traffic without having to spend a lot of money on advertising, you can talk about your site on social media. Focus on linking to your website via your posts. As long as your posts are engaging and there is interesting content to be seen on your site, you should find that your social media followers turn into active and returning customers.
Social Media Improves Your Branding
If you have been searching for ways to improve your branding and make more people recognize your brand when they see it, social media could be just what you need. Each profile on social media is unique, so you can use that to your advantage to give your brand its own personality. Make sure that you create your profiles in a way that will exude what your company is all about. How your profiles look, and how you interact with your followers should showcase the major characteristics of your brand.
Social Media Can Help Improve Customer Loyalty
In addition to finding new customers and connecting with current customers, social media can also encourage those customers to increase their loyalty to your brand. Researchers have found that brands that are able to connect with customers on social media are able to improve brand loyalty amongst those customers. And customers who follow brands on social media tend to stick with those brands more than with brands that they do not follow.
Social Media Helps You Lower Your Marketing Costs
Finally, when you use social media the right way, you can scale back on other marketing efforts, thereby saving money. Social media can be a totally free way to market your brand to more people, though you can invest some of your money into sponsored posts that are surprisingly effective as well. Regardless of what track you take, you can cut marketing costs and save money that you can then invest in other areas of your company.
These are just a few of the ways that social media has truly become the marketing tool from the heavens for businesses of all sizes. If you have not yet started taking advantage of social media, you definitely should start today.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
