Snapchat has majorly transformed since its launch in 2011. Notoriously created to send "private" disappearing photos, Snapchat has grown up and now offers branded and interactive filtering options, live news stories, and even a feature that allows you to send cash to a friend.
But as marketers rush to build a brand on Snapchat, they are finding it increasingly difficult to target specific audiences and measure ROI.
To learn more about how people are actually using the app, Newscred surveyed 100 Snapchat users, and compiled the results below.
![Snap-Thropology Insightful Data on Snapchat's Avid Users [Infographic]](https://images4.newscred.com/Zz1iNTFlZmYxYmY0Y2E5MWEwNTBiYjAyZGQzOTUyMzJkMw==)
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
